FeraMAX
Rebranding Canada’s leading producer of iron supplements to appeal to a new audience.
FeraMAX are Canada’s leading iron supplement brand, producing high quality, flexible and convenient treatments for iron deficiency anemia.
Despite their prestige, the brand was struggling to really connect with the modern customer. In an industry as competitive and fast-moving as consumer health, they were running the risk of being left behind.
Our task was to improve the consumer-facing side of the brand, making it clearer and more consistent. We needed to unify their communications whilst moving to more of a lifestyle-focused message and visual style, which we already knew worked well on social media.
We created an innovative new look and style for the brand, using compelling facts and educational messages to target a predominantly female audience. Vegetarians, vegans, athletes, mums, blood donors, those with heavy periods and mums of children with iron deficiency are all risk groups for developing iron deficiency anemia, so this new campaign raised awareness within these groups and introduced reasons they may not have considered for taking FeraMAX.
We also implemented a highly successful influencer strategy, working with 3-4 influencers per month to build up brand advocacy.
188% Follower growth (Instagram)
76% Follower growth (Facebook)
