Verm-X
Creating an integrated brand for a pioneer of natural nutritional supplements for animals.
Verm-X is well-established in the animal nutritional supplement industry and was an original pioneer in promoting the natural treatment of animals over the use of less sustainable synthetic chemicals.
AgencyUK used consumer insights and contemporary design to unlock the brand’s shelf appeal, opening it up to a whole new audience of ethical and ecologically aware consumers.
Despite being unable to make any claims, or even say the word ‘wormer’ on the pack, we helped consumers make the connection between this daily supplement and increased gut health – like Yakult for dogs!
With this shift to B2C, we had to also help them navigate the rebranding process with existing trade stockists and ardent direct customers.
Verm-X was launched across Europe and North America. Global export sales have risen by more than 100%, due to the new eCommerce platform and seamless shipping service.
+100% Global export sales.
