Insight Ai
Building a pioneering AI brand from the ground up for a Fortune 500 technology leader.
Insight Enterprises is a Fortune 500 global technology provider and one of the world’s leading IT solutions integrators, helping organisations navigate digital transformation and modernise their operations.
Working across everything from cloud and cybersecurity to device management and AI, Insight is trusted by the world’s biggest tech names to design, deploy and manage the complex infrastructure that keeps modern business running.
Looking to build out its AI capabilities, Insight recently acquired a series of companies with a plan to unite them under their Insight AI brand. There was just one catch – Insight AI didn’t exist yet.
No identity, no positioning, no products live – just cutting-edge ambition and numerous stakeholders spread across acquired businesses, functions and continents. Our job, then, was to put a name, a face and a voice to the Insight AI brand that captured everything its stakeholders wanted it to be. So we got to work.
We translated all of this into a complete brand toolkit: brand guidelines, PowerPoint templates, Teams backgrounds and banners that rallied the business internally, as well as polished client-facing assets to take Insight AI to market.
The response was outstanding.
The US team called the work beautiful and compelling, and felt a sense of relief that a vision they’d struggled to articulate had finally been put into words they believed in.
