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AUK News Brand Creative Digital Social Web
Celebrity influencer advertising
September, 30 2013 / AUK News

10 Golden Rules For A Successful Celebrity Affair | CreativeMatch Feature

The celebrity machine took hold in advertising decades ago, and as Ad Men and...
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Blogger blog writing content social strategy
June, 6 2013 / Social

13% Of Britons Purchased Products After Viewing On Social Media Platforms

A recent report from YouGov’s unit SixthSense which looked into UK...
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Facebook social user
January, 2 2014 / Social

18% Of UK Seniors Now Using Facebook

Older people in the UK are more open to the use of social media than many of us...
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AUK Advertising
October, 20 2014 / Digital

20% Of Ad Budgets Spent On Native Advertising

According to the latest Internet Advertising Bureau UK Digital Ad Spend report,...
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Mobile ecommerce security
September, 10 2013 / Digital Web

20% Of Brits Shop Online More Than In-Store

It won't come as much of a surprise to reveal that the popularity of e-commerce...
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Christmas Online Consumer Retail
November, 24 2014 / Digital

20% Of Online Sales In 2018 To Occur During The Christmas Period

According to recent research from the computer software giant Adobe, 19.3% of...
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July, 13 2015 / Creative Web

23% Of Staff Believe Marketers Should Head Digital Strategies

Information published by The Drum, drawn from a report by digital agency...
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AUK Iridium Insights Brand
March, 21 2014 / Brand

24% Of Consumers Need More Than One Year To Forgive Poor Brand Experience

UK consumers are consistently setting high standards for brands to live up to,...
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Christmas Online Retail eCommerce Consumer
January, 22 2014 / Brand

27% Of UK Shoppers “Showroomed” Over Christmas

The showrooming phenomenon continues to keep high-street retailers awake at...
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Mobile Search engine optimisation
April, 16 2014 / Digital Web

3 Steps For A Successful Mobile Marketing Campaign

With mobile marketing quickly dominating the sector, marketers need to adjust...
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ecommerce website consumer spending
November, 4 2013 / Digital

34% Of UK Online Shoppers Searching For Deals

A new study which polled 2,000 online shoppers has confirmed that when buying...
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April, 30 2014 / Web

36% Of British Advertisers Have No Mobile-Optimised Websites

Over a third (36%) of the 100 leading British advertising brands (in terms of...
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Instagram social media channel
October, 29 2013 / Social

40% Of Instagram’s 1,000 Most Shared Videos Are From Brands

Today, more and more brands are using online video as part of their marketing...
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Mobile ecommerce security
April, 18 2014 / Digital

41% Of Britons Happy To Buy Online

E-commerce is rapidly growing in the UK as users are becoming more happy to...
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Data Marketing CRM
August, 13 2013 / Brand

41% Of Marketers Fail To Measure ROI

Top management expert TagMan have revealed that while 59% of digital and...
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ecommerce shopper retail marketiong mobile app
March, 10 2014 / Brand

42% Of UK Shoppers Abandon A Purchase Due To Lack Of Information

The digital revolution has greatly impacted consumers' expectations regarding...
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Christmas Shopping Harrods
October, 14 2013 / Digital

43% Of UK Internet Users Will Shop Mainly Online During Holiday Season

During November and December, or "the holiday season," 43% of internet users...
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Mobile ecommerce security
July, 8 2014 / Digital

44% Of Britons Shop On Mobile Devices

Mobile shopping is becoming more popular among consumers in the UK and 44% use...
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AUK on Gaming Brands
August, 30 2013 / Digital

44% Of Connected Brits Play Online Games

I knew online gaming was popular, but it was still a surprise to find out that...
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Integrated online retail channels ecommerce
December, 18 2014 / Brand

45% Of British Consumers Prefer High-Street Shopping To Online

A recent poll by Rackspace, which questioned 2,000 British consumers, found...
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AUK Advertising
June, 24 2013 / Digital

45% Of Consumers Willing To Share Private Data In Return For More Relevant Ads

Some 45% of people across the globe wouldn't mind exchanging all of their...
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Mobile Search engine optimisation
May, 8 2014 / Digital

4G Encourages Users To Shop From Their Smartphone

Over two thirds of 4G users feel that faster access to the Internet increases...
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April, 1 2014 / AUK News

50% Growth, 5 New Appointments and 8 RAR Award Nominations Kick-start 2014

Bath based Planning, Creative, Technology and Media firm The Agency have...
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Baby boomer consumer generation
March, 31 2014 / Brand

50% Of “Baby Boomers” Admit To Showrooming

New research from retail technology expert Omnico Group has revealed that "Baby...
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Customer Experience UX UI
March, 7 2014 / Brand

50% Of UK Consumers Would Switch Brands Due To Bad Customer Service

Brands can expect their UK customers to be less forgiving regarding...
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Christmas retail advertising
December, 4 2013 / Brand

53% Of Brits To Make Use Of Pre-Christmas Discounts Rather Than January Sales

More than half of Britons will prefer to make use of pre-Christmas discounts as...
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Twitter Brand Advertising
March, 24 2014 / Social

56% Of Users Are Influenced By Twitter Content

Twitter is more than a micro-blogging site for sending and reading tweets - it...
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ecommerce website consumer spending
November, 22 2013 / Digital

58% Of UK Shoppers Increase Time Spent Online Comparing Product Prices

A new report released this week from research and training charity IGD predicts...
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Old Consumer Online Baby boomer
December, 20 2013 / Brand Digital

58% Of UK Silver Surfers Shop Online

A whopping 58% of people aged 66-88 shop online, which is just one percentage...
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Marketing executive team
February, 7 2014 / Digital

60% Of Businesses To Increase Marketing Budgets In 2014

Almost 60% of businesses are planning to invest more in their marketing...
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mobile video Social Media Influencer
July, 4 2014 / Brand Digital

61% Of Companies Increase Analytics Budget, But Skills Gap Remains An Issue

According to the latest Measurement and Analytics Report by Econsultancy and...
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Mobile App Data Security
March, 1 2013 / Digital Web

63% of Consumers Reluctant To Share Personal Data With Apps

A report from global trade association MEF, carried out in partnership with On...
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Experimental Marketing
November, 21 2013 / Brand

63% Of UK Consumers More Loyal To Brands Using Personal Data Effectively

We all know that consumer data contributes to a brand's marketing success, but...
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Customer Experience UX UI
April, 11 2013 / Digital

64% of Tech-Savvy UK Online Shoppers Complain Of Bad Customers Service

More than six in 10 online shoppers in the UK are not satisfied with the...
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January, 12 2015 / Digital

66% of Marketers to Invest more in Tech in 2015

Around two-thirds of marketers questioned in a survey by Marketing Land said...
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Email marketing
April, 8 2014 / Digital

68% Of UK Marketers Rate Email As Best Channel For ROI

UK marketers continue to view email as the channel generating the highest...
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Baby boomer consumer generation
January, 29 2013 / Social

69% Of Britons Influenced By Friends And Family On Purchases

It's in people's nature to search for a second opinion when choosing a good...
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Marketer Branding Agency AUK Strategy
October, 23 2014 / Brand

71% Of Marketers Motivated By ‘Interesting Work’

According to a recent poll which focused on a number of professions by...
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eBay Shopping Retail Consumer eCommerce Web
December, 11 2014 / Digital Web

74% Of Online Retailers Lose Sales Due To “Irrelevant Promotions”

A new study by OrderDynamics reveals that just under three-quarters of online...
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Social Media Marketing
March, 16 2015 / Social

8 Steps To Developing An Effective Social Media Content Strategy

The first two things that need to be fully understood in order to develop a...
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Supermarket branding
August, 7 2013 / Brand

84% Of Global Consumers Use Shopping Lists When Buying Groceries

A new study by Nielsen's research into global consumer shopping behaviour this...
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Social Media groups
April, 29 2014 / Social

88% Of UK Brands Now Have A Content Marketing Strategy

One growing trend to keep an eye on in the UK throughout 2014 will be that of...
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Mums Consumer
February, 6 2014 / Brand

89% Of Mums Influenced By Coupons When Shopping

Printed and digital coupons influence the buying behaviour of nearly one in...
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Social Media Channels
January, 7 2014 / Social

92% Of UK Adults Reluctant To Share Personal Data With Social Networks

A recent study from professional services company EY suggests that UK adults...
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Multichannel Integrated Advertising
May, 9 2014 / Digital

Advertisers Relocate Budgets From TV To Digital Video

Most brand marketers and advertising agency executives expect original digital...
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AUK Appoint Creative Director
May, 5 2015 / Creative Web

Agencies & Clients Require Clearer Briefs

A new survey, titled 'Enhancing Client/Agency Relations 2015' has discovered...
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Bristol temple quarter enterprise zone advertising
February, 21 2013 / AUK News

AgencyUK appointed to launch inward investment service by Bristol and Bath

The Bristol and Bath Inward Investment Service, a partnership between Bristol,...
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September, 29 2015 / AUK News

AgencyUK Creates Tailor-made Campaign for Indian Sauces

AgencyUK has teamed up with The Spice Tailor to promote their unique brand of...
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November, 20 2013 / AUK News

AgencyUK Dominate 2013 Marketing Industry Awards

Bath based Planning, Creative, Technology and Media firm AgencyUK have...
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Slimsticks slimming brand
September, 25 2013 / AUK News

AgencyUK Help Slimming Brand Swell Sales Through Boots Retailers

Slimsticks, a natural weight loss aid has enjoyed a dramatic rise in sales...
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March, 1 2016 / Digital

AgencyUK helps charity Send a Cow raise over £2.3million

Last October AgencyUK was appointed by international development charity Send a...
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AUK Drum Interview
April, 11 2013 / AUK News

AgencyUK Ranked a Top 100 UK Design Agency by The Drum

Bath based integrated marketing firm AgencyUK have been listed in The Drum...
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Awards AgencyUK Winners
March, 6 2013 / AUK News

AgencyUK shortlisted for two SPARKies Awards

The team at AgencyUK have been shortlisted in two categories at the upcoming...
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Apprentice creative agency
June, 19 2013 / AUK News

AgencyUK Take Flight With 36% Growth and Executive Appointments

Bath based Brand, Creative, Digital and Social firm AgencyUK have promoted...
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European Consumer Advertising
July, 29 2013 / Brand

All Regions But Europe Record Increase In Q1 Ad Spend

All regions but Europe saw a rise in advertising expenditure in the first three...
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Amazon user experience ecoomerce retail app
October, 22 2014 / Digital

Amazon Opens First Physical Store For Christmas Surge

With Christmas swiftly approaching, online retail giant Amazon has opened its...
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Data marketing Kindle and Amazon
November, 13 2014 / Social

Amazon Top Social Influencer In The World

According to the recent Klout 50 list, from Lithium Technologies, of the top...
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March, 30 2015 / Web

App Revenues In The UK Increase Dramatically

The revenue generated from apps in the UK is growing faster than downloads,...
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December, 1 2014 / Digital

Apple To Offer Programmatic Buying Of iAds

According to a recent article on Marketing Week, tech firm Apple is due to...
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July, 14 2014 / Social

Are Brands Ditching Social Media?

Social media still leaves some marketers baffled and only a third are actively...
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Facebook social media content
January, 18 2013 / Social

Are Britons Falling Out Of Love With Facebook?

It was quite surprising to find out this week that as many as 600,000 Britons...
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March, 12 2014 / Social

Are Silver Surfers Responsive To Social Media Marketing?

Consumers over the age of 50 are often ignored by online marketing campaigns,...
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Blogger blog writing content social strategy
October, 29 2014 / Web

Articles Voted The Most Helpful Form Of Content

A recent survey from the Economist Group and Peppercomm asked B2B marketing...
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Digital Media Agency User Experience
November, 21 2014 / Digital

Australia Prefers News Content In Digital Form

According to a new piece of research from Enhanced Media Metrics Australia...
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Natwest banking brand
November, 6 2014 / Social

Banks More Trustworthy To Customers If They Use Content Marketing

Around 33% of UK consumers don't trust their banks, a recent study has found -...
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February, 19 2014 / AUK News

Bath Uni Interview: Amy Stobie On Getting A Career in Advertising

A: We set up the business six years ago, myself and my husband and business...
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Professional services marketing online digital strategy
August, 20 2013 / Digital

Benefits Of Online Marketing For Professional Services Providers

Successful online marketing requires a clear understanding of business goals...
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ecommerce website consumer spending
August, 12 2014 / Digital

Beyond CRM & Onto Marketing Automation

Marketing professionals constantly have to deal with new developments within...
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ecommerce shopper retail marketiong mobile app
November, 25 2014 / Digital

Black Friday Due To Be Biggest Online Shopping Day

In a recent report by The Telegraph it has been stated that this coming Black...
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Blogger blog writing content social strategy
July, 10 2014 / Social

Blogging Has Become A Profession In The UK

It has become common for bloggers in the UK to be paid for their work - in...
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November, 30 2015 / Creative

Branding lessons you can learn from Apple

Apple... The likelihood is when somebody says 'apple,' the fruit isn't...
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Beach Body Marketing Trends
September, 25 2013 / Brand

Brands Advised To Capitalise On Increased Female Spending Power

I read this week that despite women's strong spending power and their...
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Multichannel Integrated Advertising
September, 18 2014 / Digital

Brands Double Investment In Programmatic Platforms

A new survey by the World Federation of Advertisers (WFA) has revealed that the...
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Mums Consumer
April, 14 2015 / Digital

Brands Encouraged To Make Emotional Connection To Mothers Online

At the recent Mumstock event in London last month it was revealed that brands...
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AUK on branding chemistry for consumer interaction
February, 28 2014 / Brand

Brands Long-Term Values Damaged By Over Reliance On Promotions

Brands spending too much time and effort on promotions risk affecting long-term...
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Local brands
June, 29 2015 / Creative Web

Brands Need To Be Local, Not Global, When Looking To Better Their Reputations

According to the advertising and marketing news aggregator site Warc, new...
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Branded Websites
November, 19 2014 / Digital

Brands Need To Come Across As Useful In Order To Hold Onto Consumers

According to a new piece of research from Digital Dopamine, the concept of...
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Retail mobile digital app
April, 4 2014 / Brand

Brands Should Improve Privacy Policies As Consumers Become More Willing To Share Data

Companies seeking to reach more customers should install robust data privacy...
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YouTube Desktop Social Channel
May, 22 2014 / Social

Brands Should Partner With YouTube Creators To Connect With Younger Generation

YouTube is the favourite brand of young Britons aged 18 to 24 and has been at...
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Social Media channel advertising users
April, 22 2013 / Social

Britons Dedicate 13 Minutes Every Hour Online To Social Media

Britons use 13 minutes out of every hour spent on the web for social networking...
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UK Shoppers Consumer trends
October, 10 2013 / Digital

Britons Yet To Embrace Mobile Wallet Technology

Mobile payment technologies are yet to win the hearts of British consumers,...
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Supermarket Brands Integrated Advertising
August, 15 2013 / Brand

Brits Lose Patience After Waiting in Queue For 6 Minutes

British shoppers' patience for standing in queues in physical stores lasts only...
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Social Media channel advertising users
July, 31 2014 / Social

Business Outcomes Affected By Social

According to a new piece of research from consultancy firm Deloitte and the MIT...
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Social Media groups
August, 25 2014 / Social

Changes To Facebook ‘Like-gating’ Rules

New rules from Facebook, which come into effect on 5th November, will mean that...
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Contactless Payments, eCommerce, Online Shopping, Consumer
April, 24 2014 / Brand

Click & Collect Poised For Solid Growth

There will be twice as many online shoppers in the UK making use of click &...
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April, 16 2013 / Digital

Cold Snap Freezes High Street Sales In March

The extreme cold weather which gripped the UK in March also brought a decline...
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Grey market tech mobile app old people
June, 4 2014 / Brand

Common Problems Encountered When Marketing To The Over 50’s

Marketers tend to make a number of mistakes when trying to target the so-called...
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Consumer Branding
June, 14 2013 / Digital

Consumer Satisfaction With E-Retailers Hits All-Time High

In their latest eCustomer Service Index report, IMRG and eDigital Research...
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Christmas Online Retail eCommerce Consumer
October, 1 2014 / Brand

Consumer Spending To Increase Thanks To More Internet Access

A recent report released by PwC has found that better internet access is highly...
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Integrated online retail channels ecommerce
September, 16 2013 / Brand

Consumers And Retailers Share Different Views On Marketing

Consumers and retailers broadly differ in their opinions when it comes to the...
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Global Advertising Financial Service FS Advertising Media
April, 21 2014 / Digital

Consumers Engage With Financial Ads More On Weekends

Consumers are most likely to make use of special offers from financial...
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Mobile ecommerce security
April, 14 2014 / Digital

Consumers Increasingly Using Their Mobile Devices In-Store

People from around the world are increasingly turning to their mobile devices...
Read more
Blogger blog writing content social strategy
July, 2 2014 / Digital

Content Is Key, But It Needs Editors

Nowadays the focus of marketers lies heavily on content - everyone is investing...
Read more
Wifi Mobile digital user experience
October, 8 2014 / Digital

Content Marketing World Conference Takeaways

The Content Marketing world conference very recently drew to a close, featuring...
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Professional services marketing online digital strategy
July, 24 2014 / Brand

Could Marketing Become The Latest As-A-Service Offering?

After Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service...
Read more
June, 19 2014 / AUK News

Creative And Tech Open For Business In The South West, Now Home To The UK’s No.1 Independent Agency

Bristol, Bath and the South West of England is famed for its creativity,...
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ecommerce shopper retail marketiong mobile app
March, 18 2013 / Digital

Cross-Border Trade Lures UK Online Retailers

As the UK e-commerce market is beginning to reach a much more advanced stage...
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UK Shoppers Consumer trends
June, 5 2013 / Digital

CRR Report Paints Gloomy Picture of UK Retail Industry

It would probably be quite disturbing for retailers to hear the latest...
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Teen brand retail eCommerce
September, 8 2014 / AUK News

Dawn Of The Designer Shopping Experience by AgencyUK

As UK etailers are poised to see a 16% rise in sales by the close of 2014,...
Read more
Teen brand retail eCommerce
March, 4 2014 / Brand

Deal-Seeking Becomes The Norm Amongst UK Shoppers

UK consumers are making use of the Internet's power to explore sites that can...
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Website Eye tracking research UX UI
December, 19 2014 / Web

Desktop To Be Replaced By Mobile As Top Search Device For 2015

It has recently been found that desktop computers are highly likely to be...
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Digital TV Advertising Media Channel
October, 14 2014 / Digital

Digital Advertising Needs More Focused Attention From Marketers

Digital advertising has been found to waste both the time and money of...
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March, 4 2015 / Creative Web

Digital Design & The Digital Canvas

by Matt Griffin, Front End Developer/Digital Designer at The Agency Digital...
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Digital Media Agency User Experience
January, 17 2013 / Digital

Digital Marketing Predictions For The Year Ahead

A recent prediction from the chief executive of the Internet Advertising Bureau...
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Multichannel Advertising eCommerce
October, 28 2013 / Brand

Display Ad Spending Surges By 26.6% In First Half Of 2013

TV remained the preferred advertising medium during the second quarter of this...
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Grey market tech mobile app old people
May, 7 2015 / Social

Do The Grey Market Use Social Media (Or Is It Just For The Young)?

It may seem like a young person's game, but social media is in fact gaining in...
Read more
October, 8 2013 / AUK News

Do You Have App Fever? Oli Ward Featured By Insider Magazine

Company exec “We need an app!” Marketing exec “Okay. But, what's it...
Read more
Mobile Advertising Influencer
February, 27 2013 / AUK News Brand

Does 4G free brand advertising? | Brand Republic Feature

The dust has settled on the bidding process for the new 4G network in the UK...
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motor insurance brand
March, 20 2014 / AUK News

Drivology steers towards the future of car insurance with AgencyUK

A new telematics car insurance service, Drivology, has been officially...
Read more
November, 28 2013 / AUK News

Drum Magazine Interview: Why size doesn’t matter to AgencyUK’s founder Saman Mansourpour

Last week AgencyUK from Bath scooped an impressive four MiAwards in Manchester,...
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Christmas Online Retail eCommerce Consumer
January, 10 2013 / Digital

E-Commerce And Last-Minute Shoppers Save Retail In December

UK retail sales displayed a decent growth in the last month of 2012, fuelled by...
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ecommerce shopper retail marketiong mobile app
March, 25 2014 / Digital

E-Commerce Keeps Retail Industry Afloat In February

The floods that devastated the UK in February had a negative effect on high...
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Male Shopper Consumers eCommerce
February, 15 2013 / Digital

E-Commerce To Capture A Third Of UK Retail Market By 2022

E-commerce continues to gain traction in the UK and currently the segment...
Read more
eCommerce AUK Web
January, 22 2013 / Digital

E-Commerce To Witness 12% Growth This Year

According to the new report from IMRG and Capgemini, sales generated via online...
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Email marketing
August, 5 2014 / Digital

E-mail Marketing: What You Need To Track

There are a number of different things to consider when it comes to e-mail...
Read more
ecommerce website consumer spending
July, 7 2014 / Digital

E-tail Sales In UK To Rise 16% In 2018

Marketing and media research group eMarketer has estimated that electronic...
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Digital TV Advertising Media Channel
January, 14 2013 / Digital

Experian Reveals Top Digital Trends For 2013

If you still haven't thought about what 2013 will be bringing you in terms of...
Read more
Experimental Marketing
January, 3 2018 / AUK News Web

Experimental marketing is probably cheaper than failing

At AgencyUK we've been flying the flag for experimentation and research with...
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World Cup FIFA Advertising Marketing
May, 27 2014 / Social Web

Facebook & Twitter Will Help Brands Make The Best Of The World Cup

Facebook and Twitter have released some hints that will help brands make the...
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October, 31 2014 / Digital

Facebook Becoming More Popular Than YouTube For Video Marketing

New research from Socialbakers has found that Facebook is swiftly overtaking...
Read more
Facebook social media mum consumer
March, 28 2014 / Social

Facebook Counts 4.1M UK Mums As Valued Users

With Mother's Day on the horizon, Facebook has decided to use the celebration...
Read more
February, 23 2015 / Social

Facebook Due To Advertise How Relevant Ads Are For Users

Facebook recently announced that it is going to be adding relevancy scores to...
Read more
Facebook social user
June, 2 2014 / Social

Facebook Introduces Premium Ads In UK

Facebook will offer premium video ads to a limited number of UK corporate...
Read more
Facebook social media mum consumer
October, 31 2013 / Social

Facebook Loses Out To Twitter As Teens Favourite Social Platform

The semi-annual teen market research report from investment bank Piper Jaffray...
Read more
November, 6 2013 / Social

Facebook Popular With 98.2% Of Hospice Fundraisers

Facebook is now the most popular social media hub among hospice fundraisers in...
Read more
Facebook social user
April, 25 2014 / Social

Facebook Preferred Social Media Channel For Sales Lead Campaigns But Twitter Favioured For Brand Building

For UK marketers, Facebook is the social media platform that ticks all the...
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Facebook social user
December, 12 2013 / Digital

Facebook Targets Travel Companies In 2014

Facebook plans to launch events, research and ad targeting improvements in its...
Read more
Pinterest Social Media Advertising
May, 27 2014 / Social

Female Pinterest Activity Is Still On The Rise

A surprisingly high proportion (84%) of female Pinterest users have remained...
Read more
ecommerce website consumer spending
January, 20 2015 / Web

Five Steps To Ensuring Your Website Enjoys Commercial Success

Nowadays, if a company does not have a website it means that they are at a...
Read more
YouTube Desktop Social Channel
June, 26 2014 / Social

Five Tips For Managing Your Reputation On Social Networks

Various videos, tweets and other forms of online content are continuously going...
Read more
Supermarket FMCG Consumer
July, 17 2013 / Brand

FMCG Promotions Lose Appeal In Europe

It might sound hard to believe, but recent findings suggest that promotions in...
Read more
Women Consumer Drink Food FMCG
February, 4 2014 / Brand

FMCG Takes Largest Share Of Global Ad Spend In 2013

Companies involved in the fast moving consumer goods (FMCG) industry were...
Read more
Sammy Mansourpour Managing Director AgencyUK
July, 30 2013 / AUK News

Futurising Magazine: An interview with Sammy Mansourpour, Founder

Prior to founding AgencyUK, Saman worked for Campaign’s Agency of the Year...
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Gen Z Consumer Audience
February, 26 2013 / Brand

Gen Z Generation More Likely To Be Brand Loyal

People aged between 18 and 23 have been found to be more likely to show their...
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Gen Z Consumer Audience
August, 22 2014 / Brand

Generation Z: The Tech-Savvy Generation Of The Future

Generation Z are the newest consumers set to heavily influence the marketing...
Read more
Advertising AgencyUK Global Launch
December, 17 2014 / Brand

Global Adspend In 2015 To Increase By 4.9%

A recent report by ZenithOptimedia predicts that global adspend will reach the...
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Global Advertising Financial Service FS Advertising Media
August, 26 2014 / Digital

Global Adspend Reached $19.3 Billion In 2013

A recent study by Interactive Advertising Bureau (IAB) has revealed that global...
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Augmented reality food and drink fmcg
October, 17 2013 / Digital

Global Consumers Ready To Embrace Online Grocery Shopping

Online grocery shopping is already gaining momentum around the world, with a...
Read more
Outdoor Out of Home Advertising
February, 17 2014 / Brand

Global Customer Satisfaction Level Dips In Q4 Of 2013

Global customer satisfaction slipped by two percentage points to 80% in the...
Read more
ecommerce website consumer spending
July, 4 2013 / Digital

Global E-Commerce Sales To Hit $1.2Trn In 2013

I came across figures from insights provider eMarketer revealing that, by the...
Read more
Home Shopping eCommerce Website
May, 13 2013 / Digital Web

Good Delivery Experience Stimulates Consumers To Shop Again

This week the fifth annual UK Consumer Home Deliver Review was published from...
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October, 23 2013 / Digital

Google And Facebook Suffer Drop In Visits Since 2012

According to a new study from Experian, Google UK is still the website accessed...
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February, 5 2014 / Digital

Google Experts See Growth Potential In Weather Advertising

UK marketers can utilise the extremely unpredictable nature of the country's...
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May, 19 2014 / Digital

Google Makes MCC Scripts Available For All AdWords Users

Google has made the scripts of its My Client Center (MCC) tool available to all...
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November, 3 2014 / Digital

Google To Offer More Insights Into Shopper Behaviour & Media Consumption

By expanding its Consumer Barometer tool, Google will be able to offer...
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August, 11 2015 / Creative Web

Grey market ignored by online marketers

Despite the 'grey market' - aka consumers over the age of 55 - spending around...
Read more
Laura apprentice agencyuk
March, 17 2014 / Social

Guest Blog: How To Set Up A Global Social Media Strategy

We're delighted to introduce guest blogger Rachel Chilson. Rachel is a...
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eCommerce AgencyUK launch
June, 27 2013 / Digital

Half Of Britons Now Use Mobile Devices For Shopping

Smartphones have become UK shoppers' top sales assistant, a trend that explains...
Read more
Male Shopper Consumers eCommerce
May, 22 2014 / AUK News Brand Digital

Harnessing The Power Of The Digital Consumer

We live in a world where media is increasingly fragmented and brands have to...
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eCommerce AgencyUK launch
May, 16 2014 / Digital

High Expectations From Online Shoppers Drive E-Retail Development

E-commerce is a fast-developing industry, but it seems that the expectations of...
Read more
Mobile ecommerce security
June, 17 2014 / Digital

How Can Brands Keep Up With The Increasing Use Of Mobile?

People are increasingly using their mobile devices to access the web, shop...
Read more
.Net Magazine brand launch
July, 16 2014 / Digital

How Can Businesses Benefit From Marketing Automation?

Marketing automation is a great tool for improving a company's e-mail...
Read more
Retail mobile digital app
June, 15 2015 / Creative Web

How Has Big Data Really Influenced Marketing?

If you haven't heard of big data before, we are - quite frankly - shocked....
Read more
Global Advertising Financial Service FS Advertising Media
October, 18 2013 / Social

How Networks Control Financial Advisers Social Media Use

Social media allows financial advisory firms to reach large audiences, but also...
Read more
Marketer Branding Agency AUK Strategy
August, 1 2014 / Brand

How To Become An Agile Marketing Organisation

At a recent roundtable event hosted by Econsultancy, the focus of which was on...
Read more
Social Instagram channel content
October, 16 2014 / Social

How To Increase & Improve On Instagram Engagement

As one of the most popular social media sites around, Instagram is a hub for...
Read more
April, 17 2014 / Social

How To Interact With Customers On Social Media Channels

Social media marketing provides brands with many opportunities and has become a...
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Apprentice creative agency
April, 21 2015 / Creative Social

How To Plan A Content/Editorial Calendar

Whilst the idea of having to plan anything may put a lot of people off - the...
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Blogger blog writing content social strategy
July, 28 2014 / Social

How To Revolutionise Your Content Marketing Strategy

It is common practice for a number of companies to develop a content marketing...
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Pinterest Social Media Advertising
March, 19 2014 / Social

How Your Business Can Benefit From Pinterest

Pinterest may be a relatively new social network, but it is quickly increasing...
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Data Marketing CRM
February, 15 2013 / AUK News

I sold out to Big Data | Brand Republic Feature by Ian Young

There’s a lot of talk about ‘Big Data’, it’s certainly the 2013 buzz...
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ecommerce website consumer spending
April, 22 2014 / Digital

Improving Customer Experience Key To Boosting CLV

The best way to achieve customer lifetime value (CLV) is by improving user...
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AgencyUK Insider Magazine
July, 10 2014 / AUK News

Insider Magazine’s Owner-Managed Business Round Table Featuring Sammy from AgencyUK

Successful owner-managed businesses don’t get to the top on their own; they...
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Social Instagram channel content
May, 7 2014 / Social Web

Instagram 58 Times Better Than Facebook For User Engagement

Instagram stands out from the other social networks available as it produces...
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October, 7 2014 / Social

Instagram Begins Gradual Roll Out Of Sponsored Ads In UK

After being trialled in the US at the end of last year, seven UK advertisers...
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Multichannel Advertising eCommerce
February, 12 2013 / Digital

Internet Users Prefer To Stay Invisible To Advertisers Survey Finds

It was quite surprising to read today that advertisers across the globe may...
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Christmas retail advertising
September, 4 2013 / Brand

It’s Time For Marketers To Start Preparing For Christmas

I came across the results of a new study from eBay, showing that consumers...
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Mobile Commerce ecommerce app
February, 14 2013 / Digital

Just 16% of Marketers have a Mobile Strategy

Given the explosive growth of mobile technology and the positive impact it has...
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Digital TV Advertising Media Channel
September, 19 2014 / Brand

Less David vs Goliath, more Goliath vs Goliath

The latest round of the ongoing battle between the might of NewsCorp and the...
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Email marketing
September, 24 2014 / Digital

M-Commerce Sales Being Driven By Email

A new piece of research conducted by Custora has found that marketing emails...
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September, 19 2014 / Brand

M&A Activity Increases In Advertising & Marketing Technology Sectors

Mergers and acquisition (M&A) activity in the global advertising and...
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.Net Magazine brand launch
September, 26 2014 / Digital

Majority Of Employees Want A Digital Engagement Programme

A recent survey by TechnologyAdvice has shown that more than 70% of the 398...
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Teachers Assurance appoint AgencyUK marketing
January, 3 2013 / Brand

Mamas & Papas Devotes New Ad Campaign To Modern Family

Mamas & Papas, the UK-based retailer and manufacturer of prams, pushchairs,...
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Twitter social commerce
November, 17 2014 / Social

Marketers Must Utilise User’s Emotions On Twitter

As was discussed at the Web Summit 2014 this month, marketers hoping the make...
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Baby boomer consumer generation
July, 23 2014 / Brand

Marketers Need A Fresh Perspective On The Over 55s

Marketing departments sometimes fail to target consumers over the age of 55...
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UK Advertising Tech Market
January, 21 2013 / Digital

Marketers See Slight Uptick In 2013 Budgets

According to a recent study, marketers in the UK are a little more upbeat about...
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AUK Advertising
September, 2 2014 / Digital

Marketers To Invest More In Programmatic Ad Spending

Spending on programmatic ads is expected to increase dramatically in the near...
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January, 28 2013 / Digital

Marketers To Rely On Big Data To Better Understand Consumers In 2013

A recent report jointly prepared by Yesmail Interactive and Infogroup Targeting...
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Digital TV Advertising Media Channel
May, 30 2014 / Digital

Marketers To Spend More On Programmatic Media In 2018

A survey by AdExchanger Research has revealed that programmatic ad buying is...
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UK Advertising Tech Market
September, 29 2014 / Digital

Marketing Attribution Key To Digital Marketing Success

Marketing attribution is a key phrase used by many professionals in the...
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Email marketing
September, 15 2014 / Web

Marketing Emails Including Discounts Influence Consumer Purchase Decisions

Marketing emails that include some form of discount for consumers can heavily...
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Public Sector health worker audience wellness consumer
August, 16 2013 / Brand

Marketing Expertise Key Attribute Of Successful Public Sector CIOs

Experience in marketing and technology skills are the two most crucial...
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Mobile App for learner drivers
February, 11 2013 / Digital Web

Marketing Professionals Still Finding Difficulties In Adopting Mobile Said IAB

This morning I came across the latest study from the Internet Advertising...
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Millennial target audience
May, 28 2015 / Creative Web

Marketing To The Purse-String Holders (Aka: The Bank Of Mum & Dad)

We all have them - parents, that is - and some of us are a parent, too. In this...
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Research Group
June, 16 2014 / Social

Marketing To Youths Can Turn Them From Consumers Into Brand Advocates

Youth marketing is harder than it looks, as simply adapting a general campaign...
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Global Advertising Financial Service FS Advertising Media
January, 9 2014 / Brand

Marketing Trends Tipped For 2014

Each year is a new beginning that brings new challenges and experiences to all...
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Mobile Commerce ecommerce app
August, 19 2014 / Digital

Mobile Accounts For 38% Of Paid Search Clicks In UK

Mobile continues to grow in importance for advertisers and in the second...
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Mobile Commerce ecommerce app
April, 28 2014 / Web

Mobile Ad Spend Nearly Doubles In 2013, Surpassing £1bn Mark

Last year, mobile ad spend in the United Kingdom rose by 93%, reaching £1.03...
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QR Codes Mobile App Promotions Retail
October, 24 2013 / Digital

Mobile Ad Spend Set To Triple By 2018

A new report has suggested that global mobile ad spend will reach more than $39...
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Mobile Commerce ecommerce app
September, 11 2014 / Digital

Mobile Ads Have Higher CTRs In Mobile Ads Than On Desktop

Recent data shows that the click-through rates (CTRs) for ads found on mobile...
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Mobile ecommerce security
October, 10 2014 / Web

Mobile Advertising To Be Made More Attractive To Brands

Google is looking to launch four new display ad formats specifically for mobile...
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ecommerce shopper retail marketiong mobile app
April, 30 2013 / Digital

Mobile Can Help Tame The Risk Of Showrooming

Retailers may have already noticed customers visiting their stores, trying out...
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Mobile App for learner drivers
July, 15 2014 / Web

Mobile Evolution Encouraging An “Always-On” Culture

In the past two years mobile use has seen a huge increase, affecting a number...
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Retail mobile digital app
December, 13 2013 / Digital

Mobile To Grab 15% Share Of Agencies 2014 Digital Budgets

Media agencies have high hopes for mobile technology, a trend that will be well...
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eCommerce AgencyUK launch
November, 27 2014 / Digital

More Men To Shop In-Store This Black Friday

It is predicted that this coming Black Friday shopping extravaganza will see...
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ecommerce website consumer spending
December, 12 2014 / Web

More Than $2 Billion In Desktop Sales Completed On Cyber Monday

Around $2 billion of sales were completed this Cyber Monday in the US, The...
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ecommerce website consumer spending
February, 1 2013 / Digital Web

Most Britons Prefer To Get Assistance When Shopping Online

According to a recent report from cloud-based chat specialist LivePerson,...
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Data Marketing CRM
April, 10 2013 / Digital

Most Marketers Still Ground Strategies On Hunches And Experience – IBM

Just 23% of businesses believe that they manage big data successfully enough to...
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Mums Consumer
February, 5 2013 / Digital

Mums Are The New Target Of Digital Marketers

New mothers are becoming the new type of consumer that digital marketers are...
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Twitter Brand Advertising
May, 6 2014 / Social

Mums Look For Info On Twitter, Not Jokes

Two-thirds of mothers find it useful to be able to connect with brands on...
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Mum Shop Online Consumers
December, 16 2013 / Brand

Mums Want To Reduce Anxiety When Shopping

New research examining the habits of mums when it comes to shopping, carried...
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Email marketing
January, 5 2015 / Digital

Nearly Two-Thirds Of Shoppers Influenced By Direct Email

Nearly two-thirds of shoppers (64%) are likely to stop whatever they are doing...
Read more
Multichannel Advertising eCommerce
October, 28 2014 / Digital

New EE TV Service To Be Launched In The UK

The giant telecoms company EE recently announced plans to launch a TV service...
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Facebook social user
July, 22 2014 / Social

New Facebook App Aims To Attract Teens To The Site

Facebook has been experiencing a decrease in users from the younger demographic...
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Mum Shop Online Consumers
March, 26 2014 / Brand

New Mums Are A Valuable Target Group For Brands

In the UK, 82% of mums with children aged under five go online more than once a...
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Outdoor Out of Home Advertising
April, 27 2015 / Brand

New Report Shows Advertisers Are To Increase Budgets

A new report from IPA Bellwether has shown that advertisers are looking to...
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Digital TV Advertising Media Channel
April, 17 2015 / Digital

New research reveals Half of all UK ad spend now on Digital Media

By Ian Young, Media Manager at The Agency Recent research from eMarketer...
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September, 9 2014 / Social

New Study Analyses Users’ Emotional Responses To Content Shared On Different Social Sites

A recent study from Fractl and Buzzsumo has found that users' emotional...
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Twitter social commerce
July, 25 2014 / Social

New Twitter Tool Helps Marketers Generate Real-Time Content

In a bid to help companies and marketing departments make the most of "everyday...
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June, 8 2015 / Web

Next Step To Smart Technology Could Be Implants

The rise of smart technology has exploded in recent years, with the smart watch...
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April, 7 2014 / Social

Nielsen Study Explains Why UK Consumers Follow Brands On Twitter

Many UK users of micro-blogging and networking site Twitter choose to follow...
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Esther-McMorris-Nine-Feet-Tall
June, 5 2014 / AUK News

Nine Feet Tall Set Their Sites On AgencyUK

Bath-based business consultancy firm Nine Feet Tall, have appointed AgencyUK as...
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Facebook social media content
June, 24 2014 / Brand

No Complaints Doesn’t Necessarily Mean Happy Customers

A recent survey by Youstice.com involving 3,000 people has revealed that...
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mum marketing audience
August, 14 2013 / Brand

No More Bombarding New Mothers With Marketing Material

Health regulators in the UK are planning to tighten control over firms'...
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eCommerce AUK Web
June, 10 2014 / Digital

Online Consumer Spending Is Growing At 11% Annually

Online spending accounts for 20% of all customer purchases with credit and...
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Online Video Streaming YouTube
January, 24 2014 / Digital

Online Performance Marketing Adds £14Bn To Advertiser Revenue In 2013

Last year, affiliate marketing and lead generation added £14 billion to the...
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Online Video Streaming YouTube
January, 25 2013 / Digital

Online Performance Marketing Contributes £9Bn To Brands’ Revenues In 2012

A report carried out by PwC on behalf of the Internet Advertising Bureau (UK),...
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Pharmaceutical marketing team
July, 3 2013 / Digital

Online Pharma Marketing Keeps Delivering Strong Results

An analysis of 1.3 billion pharmaceutical ad impressions from more than 15...
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ecommerce website consumer spending
February, 21 2013 / Digital Web

Online Retail Sales Grow 16% In January

The e-commerce industry exited January with flying colours, recording a 16%...
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Integrated online retail channels ecommerce
June, 25 2013 / Digital

Online Retail Sales Up By 16%

Yesterday I came across the latest IMRG Capgemini e-Retail Sales Index report,...
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Male Shopper Consumers eCommerce
August, 21 2014 / Digital

Online Shopping Figures Boosted By Superfast Broadband

Recent data published by both The Telegraph and The Drum suggest that the wider...
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Male Shopper Consumers eCommerce
December, 8 2014 / Digital

Online Shopping To Become More Personalised Thanks To ‘Swipe-To-Like’ Features

The future of online shopping looks set to become even more personalised thanks...
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ecommerce website consumer spending
December, 23 2013 / Brand Digital

Online Spending Hits £10bn in November

Christmas shopping fever seems to have struck British consumers earlier this...
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Consumer Branding
February, 3 2014 / Brand

Only 13% of UK Consumers So-called Brand Champions

Just 24% of UK consumers agree that brands listen to what they say on social...
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Email marketing
May, 14 2014 / Brand

Only 29% Of People Likely To Opt In For Marketing Messages

New EU data protection laws that come into effect next year will require...
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Global Advertising Financial Service FS Advertising Media
August, 11 2014 / Brand

ONS Reveals Online Sales Are Up On Last Year

The Office for National Statistics (ONS) recently released figures showing that...
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AUK on smartphone brand consumers
April, 11 2014 / Web

Over 50% Of Marketing Emails Opened Via Smartphone

More than 50% of businesses in Britain report that their email marketing...
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Integrated online retail channels ecommerce
January, 7 2013 / Digital

Over 50%of E-retailers Record Higher Sales In 2012

This morning The Drum have published a the results of a recent survey, which...
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Supermarket Brands Integrated Advertising
February, 19 2014 / Digital

Over 75% Of Europeans Satisfied With Online Shopping Experience

As many as 76% of European consumers are happy with the experience they get...
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October, 9 2014 / Social

Over 90% Of Marketers To Invest Heavily In Facebook This Christmas

According to a recent infographic from Offerpop, 92% of surveyed marketers are...
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April, 21 2015 / Web

Over Four-Fifths Of Transactions Now Cashless

Research from the bank Halifax has revealed that 83.4% of all current account...
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Millennial mobile social app
August, 7 2014 / Digital

Over Two-Thirds Of 18-24 Year Olds Don’t Mind Sharing Data

According to recent data pulled from a study conducted by Webtrends, over...
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March, 11 2014 / Brand

Personalisation Key To Customer Loyalty

Personalisation is now believed to be essential for more than nine out of ten...
Read more
Christmas Online Retail eCommerce Consumer
November, 27 2013 / Brand

Physical Retail This Christmas Less About Discounts More About Variety

New research from mobile advertising network BuzzCity shows that this Christmas...
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Pinterest Social Media Advertising
November, 20 2014 / Social

Pinterest Ads Not To Be Introduced To The UK Just Yet

It was recently announced that social media picture-sharing site Pinterest is...
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kids mobile channel advertising content
April, 8 2015 / Digital

Political Marketing Needs To Step Up To Engage A Younger Demographic

Considering the imminent general election, there has been a lot of research...
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December, 22 2014 / Brand

Predicted Global Media Advertising To Change Dramatically By 2017

Recent data gathered by ZenithOptimedia shows that the global media advertising...
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eCommerce AgencyUK launch
March, 28 2013 / Digital

Price, Trust And Choice Key Drivers Of Consumers’ Online Buying Decisions

It's no surprise to find out that most global consumers consider price as the...
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Natwest banking brand
July, 9 2014 / Digital

Programmatic On The Rise With A Market Share Of 28%

Programmatic ad buying accounted for 28% of the display advertising market in...
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January, 5 2015 / Digital

Putting the Digital Consumer at the Heart of your Business

Today every consumer is a digital consumer, whether they’re tagging their...
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QR Codes Mobile App Promotions Retail
June, 3 2014 / Digital

QR Codes Are Dead, What’s Next?

Econsultancy author Christopher Ratcliff believes there are many reasons why QR...
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AUK Iridium Insights Brand
September, 17 2013 / Brand

Questions Every Health And Science Marketer Must Ask Themselves

Today's digital world offers health and science organisations plenty of...
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Construction marketing
August, 27 2013 / Brand

Rapidly Spreading Optimism Boosting Construction Marketing Budgets

Judging by the latest 'State of the Industry' report from management...
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Social Retail eCommerce Digital Shopper
April, 15 2014 / Social

Real-Time Marketing No Longer Just A Social Media Strategy

In the past, real-time marketing strategies were considered to be part of wider...
Read more
Social Instagram channel content
September, 4 2014 / Social

Real-Time Performance Ad Data Now Offered By Instagram

In a bid to expand upon its advertising offerings, Instagram is looking to...
Read more
Facebook social media mum consumer
March, 18 2014 / Social

Reasons Why Your Facebook Posts May Go Unnoticed

Data from Social@Ogilvy recently revealed that the average reach of organic...
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Mobile App Data Security
January, 6 2014 / Brand

Regulatory Changes Marketers Need To Know About In 2014

With the new year now upon us, it's a good idea for marketers to check what...
Read more
AUK Appoint Creative Director
October, 28 2013 / AUK News Creative

Remember, Remember Your Millions Of Members, Insider Magazine

I’m going to start this article with a confession… I am a Yahoo! email...
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Baby boomer consumer generation
October, 8 2018 / AUK News Creative Social Web

Respect your elders: It might just be your best online strategy

Quick! Grab your doomsday supplies and get to the bunker - the pensioners are...
Read more
December, 11 2013 / Brand

Retailers Should Focus More On Older Shoppers

A recent report from research agency Shoppercentric, published by the Retail...
Read more
Supermarket FMCG Consumer
November, 10 2014 / Brand

Seasonal Marketing & Tackling Consumer Behavioural Changes

With Christmas fast approaching, it is now more important than ever for...
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Baby boomer consumer generation
January, 17 2014 / Brand

Shared Shopping Habits Of Millennials And Baby Boomers

Despite the many differences between younger and older generations, it appears...
Read more
UK Shoppers Consumer trends
March, 27 2013 / Brand

Shoppers Return To The High Street In February

Consumers returned to the high street in February to find a wider variety of...
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Christmas retail advertising
July, 1 2014 / Digital

Showrooming Presents New Opportunities For Retailers

Showrooming is the practice of examining merchandise in a traditional store,...
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Food and drink social media channel instagram
February, 27 2015 / AUK News Social

Six Tips For Successful Integrated Campaign Planning

by Sammy Mansourpour, Managing Director at AgencyUK Integrated campaign...
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mobile video Social Media Influencer
October, 2 2014 / Social

SMBs Invest More On Social Media Than Other Channels

Small and medium businesses (SMBs) are investing more on social media marketing...
Read more
Snapchat app social user experience
October, 27 2014 / Social

Snapchat To Feature Ads In The Near Future

The co-founder and chief executive of photo-sharing app Snapchat has announced...
Read more
Outdoor Out of Home Advertising
September, 30 2014 / Social

Social Media Ad Spend In The UK To Increase By 50% In 2020

According to a recent piece of industry research from eMarketer, social media...
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Food and drink social media channel instagram
May, 29 2014 / Social

Social Media Customer Service Trends: What To Look Out For

Social customer services are changing alongside the social networks themselves....
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January, 31 2013 / Social

Social Media Provides Strong Engagement Opportunities For Credit Card Holders

Issuers of credit cards have been forced to search for alternative channels to...
Read more
Social Retail eCommerce Digital Shopper
March, 12 2013 / Social

Social Media Set To Shape The Future Of The Retail Industry

Consumers are increasingly embracing online shopping and currently 85% of...
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Retail mobile digital app
March, 21 2013 / Digital

Some Mobile Marketing Features Consumers Appreciate

Today's consumer is ready to engage with retailers on the go as more and more...
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Social Media Marketing
April, 23 2013 / Social

Some Words About Social Gifting And Its Huge Growth Potential

Marketers are broadly cognizant of the various tactics they could deploy to...
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April, 29 2014 / AUK News Web

South West Marketing Firm AgencyUK Bring Home UK’s Top Industry Accolade With RAR Awards Grand Prix Win

Last week saw the 2014 Recommended Agency Register (RAR) Awards celebrate their...
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Supermarket branding
May, 5 2014 / Brand

Store Ambience More Important Than Location And Service, Study Shows

The ambience of a store is more important for UK shoppers than the location, a...
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Millennial mobile social app
May, 11 2015 / Creative Web

Students Currently Have Little Brand Affection

According to a recent piece of research from The Student Room, as reported on...
Read more
UK Consumer Shopping
August, 8 2013 / Brand

Sunshine Coaxes Britons Back To The High Street In July

July was a very successful month for UK retailers, bringing days of unbroken...
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Insider Magazine AgencyUK
October, 3 2013 / AUK News

Tales Of The Riverbank: Feature By Insider Magazine | Annesley Reports

Bath is being re-imagined as a city that embraces the river at its heart, while...
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Young people millennial tea drinker consumer
August, 28 2013 / Brand

Tea Brands Market To Younger Drinkers

Traditional tea remains a popular beverage amongst Brits, yet it has seen a...
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June, 27 2014 / Web

Tech Presents: Burger Menu by @TheAgencyTech

The Agency Tech team recently started a regular “Tech Presents...”...
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Mobile Advertising Influencer
October, 21 2014 / Digital

The Cult Apps Used By Youths

Recently released statistics from app analytics firm Flurry have revealed the...
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Augmented reality advertising media
September, 16 2014 / Social

The Future Of Social Shopping

The original theory behind online shopping and social e-commerce was that...
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AUK Iridium Insights Brand
August, 13 2014 / Web

The Future Of The Internet Of Things

Marketers and industry professionals alike are starting to take advantage of...
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July, 27 2015 / Creative Web

The golden age of content – does yours match up?

It seems that we're living in a 'golden age' of most things at the moment - the...
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May, 5 2015 / AUK News

The Rising Importance Of Effective User Experiences

by Sammy Mansourpour, Managing Director at The Agency When someone discusses...
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September, 8 2014 / Digital

The Wearables Market: Why Data Teams Must Embrace It

Wearable technology and the data gathered from it is becoming more and more...
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Social Media Beauty Products Retail
January, 21 2014 / Social

Things To Know About The World’s Top Social Media Networks In 2014

In an aim to help marketers better prepare their strategies this year, Business...
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Branded Websites
December, 2 2014 / Web

Three Billion People Will Have Web Access By 2018

A staggering three billion people will have access to the Internet by 2018,...
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Millennial target audience
April, 3 2014 / Brand

To Win Millennials Hearts, You Need To Get Personal

Millennials are the most desired demographic to engage with for many marketers...
Read more
Augmented reality food and drink fmcg
February, 21 2014 / Brand

Today’s Super Shopper: A Profile

Smartphones and tablets are reshaping the shopping experiences of customers,...
Read more
Virtual Reality Digital Channel
August, 8 2014 / Digital

Top Brands Invest In Virtual Reality Software

A number of top global brands have been investing time and money into virtual...
Read more
Christmas retail advertising
December, 19 2013 / AUK News Brand

Top Christmas Campaigns From Around The World

In a spontaneous celebration of creativity we've trawled books, magazine's and...
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Email marketing
March, 23 2015 / Digital

Top Marketing Strategies For Improving Email Reach & Engagement

Over 260 members of the Direct Marketing Association (DMA) were questioned...
Read more
Charity fundraising marketing
July, 5 2013 / Digital

Top Tips For Charities Wishing To Build Strong Digital Infrastructure

Charities, like most organisations, are being constantly persuaded to go online...
Read more
TV channel consumer media
August, 6 2013 / Brand

TV Still Attracts The Bulk Of Global Ad Spend

Nielsen's Global Adview Pulse survey looked at the volume of investments...
Read more
Social Media Marketing
May, 2 2014 / Social

TV Viewers Log Into Social Media Sites To Discuss Shows

The relationship between TV and social media is continuously evolving as more...
Read more
Twitter Brand Advertising
May, 21 2014 / Social

Twitter Introduces New Tool With Language Targeting

Twitter has made it possible for advertisers to improve targeting by...
Read more
Twitter Brand Advertising
January, 23 2015 / Social

Twitter To Focus On Video Use In 2015

The social media platform Twitter is due to increase its focus on the use of...
Read more
Outdoor Out of Home Advertising
November, 5 2013 / Brand

UK Ad Spend Predictions Revised To 3.3% To Reflect Strong Growth

There has been a revised forecast for UK advertising spend in 2013 and 2014....
Read more
Outdoor Out of Home Advertising
October, 15 2013 / Digital

UK Ad Spend To Grow 5% in 2014

The advertising sector in the United Kingdom will see a 5% increase next year,...
Read more
UK Advertising Tech Market
July, 18 2014 / Brand

UK Adspend Set To Increase By 6% In 2018

Overall advertising spend in the UK has been estimated to increase by 6% this...
Read more
Outdoor Out of Home Advertising
January, 14 2014 / Brand

UK Advertising Spend Grows 5.3% In Q3

The latest quarterly Expenditure report from the Advertising Association and...
Read more
November, 28 2014 / Digital

UK Christmas Shoppers To Be Cautious With Money This Season

It seems that this Christmas shoppers in the UK are predicted to keep a tight...
Read more
European Consumer Advertising
October, 30 2014 / Digital

UK Consumers Do More Online Shopping Than Other Europeans

A recent survey from Hermes, called the 'Parcel Deliveries Usage and Attitude...
Read more
Christmas Retail advertising consumers ecommerce
October, 24 2014 / Web

UK E-Commerce Sector Can Expect Strong Christmas Performance

The latest IMRG MetaPack Delivery Index has shown that the UK e-commerce sector...
Read more
Augmented reality advertising media
December, 2 2013 / Brand

UK Firms To Boost Digital Ad Spend To £13.9Bn This Year

According to the latest report from GroupM released this week, UK companies...
Read more
Multichannel Integrated Advertising
January, 30 2013 / Brand

UK Firms To Spend 3.1% More On Advertising In 2013 Said Warc/AA

UK businesses are forecast to raise their advertising spend by 3.1% to £17.2...
Read more
Teen brand retail eCommerce
February, 4 2013 / Brand

UK High-Street Retailers Offer Downbeat 2013 View

UK high-street retailers are becoming extremely downbeat on their future growth...
Read more
Mums Consumer
May, 1 2014 / Brand

UK Marketers Need To Change Their Attitude Toward Mums

Brands need to change their attitudes towards UK mums, because they often...
Read more
Professional services marketing online digital strategy
July, 3 2014 / Digital

UK Marketers Remain Uncertain About RTA

A recent survey by UK advertising industry body ISBA has revealed that the...
Read more
Blogger blog writing content social strategy
March, 19 2013 / Social

UK Marketers Spend 27% Of Budgets On Content Marketing

A new report revealing that, on average, companies across the UK designate 27%...
Read more
Mums Consumer
January, 10 2014 / Brand

UK Mums Focus On Internet Deals To Save Money

The latest Mumdex report from Asda has found that women of all ages across the...
Read more
Supermarket Brands Integrated Advertising
February, 7 2013 / Brand

UK Retail Industry Off To A Good Start In 2013

Retail sales in the UK achieved their biggest growth on a total basis since...
Read more
Supermarket FMCG Consumer
April, 8 2013 / Brand

UK Retailers Record Zero Sales Growth In March

UK retailers recorded flat sales volumes in the year to March, ending six...
Read more
Social Retail eCommerce Digital Shopper
May, 7 2013 / Digital

UK Retailers To See Online Sales Abroad Surge Seven Times In 2020

In 2020, UK retailers will record online sales abroad seven times higher than...
Read more
January, 11 2013 / Social

UK Retailers To Start Reaping The Benefits Of Facebook In 2013

Venda, the SaaS provider of on-demand e-commerce has reported that UK retailers...
Read more
Christmas Retail advertising consumers ecommerce
October, 1 2013 / Digital

UK Shoppers Getting Ready For A Mobile Christmas

With Christmas not that far away, market researchers are already rushing to...
Read more
Christmas Online Retail eCommerce Consumer
January, 20 2014 / Brand

UK Shoppers Spend £91Bn Online In 2013

The final month of 2013 saw UK shoppers spend £11 billion online, which is a...
Read more
Augmented reality food and drink fmcg
November, 12 2013 / Brand

UK Supermarkets Need To Find Ways To Engage With Upcoming Generations

Many marketers would agree that in order to keep earning high revenues in the...
Read more
European Consumer Advertising
December, 6 2013 / Brand

UK Top In Virtual Grocery Shopping Among European Countries

With online grocery shopping the UK is the undisputed leader among major...
Read more
TV Advertising Spend
April, 12 2013 / Social

UK TV Watchers Unlikely To Discuss Shows On Social Media

Nowadays, nobody questions the strong impact of social media on communication...
Read more
September, 3 2013 / Brand

Universities Boost Marketing Budgets By 25% Over Three Years

One rarely comes across marketing data related to universities, so the...
Read more
Social Media Content Channels
March, 9 2015 / Social

US Companies Ahead Of UK In Terms Of Social Engagement

Recent research from Ivestis has found that UK companies are falling behind...
Read more
Millennial mobile social app
May, 15 2014 / Brand

Use Nostalgia To Target Young Consumers

It may seem strange to think that young consumers are affected by nostalgia,...
Read more
ecommerce shopper retail marketiong mobile app
January, 26 2015 / Digital

Use Of Shopping Apps Increases 174% Year-On-Year

A new piece of research from Flurry Analytics has found that the use of apps in...
Read more
mobile video Social Media Influencer
June, 9 2014 / Social

Video Ads Shared Twice As Fast As Last Year

The speed at which brand videos are shared online has doubled over the past...
Read more
ecommerce website consumer spending
June, 11 2013 / Digital

Wealthy Consumers Like Shopping Online

It's a common belief that wealthy people are not big fans of online shopping,...
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Social Media Content Channels
January, 2 2013 / Digital

What Digital Marketing Will Look Like In 2013

With 2013 firmly under the desk, businesses are eager to understand more about...
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World Cup FIFA Advertising Marketing
August, 4 2014 / Brand

What Marketers Can Learn From The FIFA World Cup

As one of the largest marketing opportunities in the world, the FIFA World Cup...
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July, 20 2015 / Digital

What to consider when looking for a new marketing agency

It may not be something you want to consider, or it may be something that has...
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Automotive carshop car sales
August, 19 2013 / Social

Why Social Media Can Be A Vital Customer Channel For Automotive Dealerships

The key for automotive retail companies to perform successfully on social media...
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Social Media Beauty Products Retail
February, 22 2013 / Brand

Women Buy Products Online More Often Than Men

A recent report from VoucherCodes.co.uk revealing that women are bigger fans of...
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mobile video Social Media Influencer
September, 24 2013 / Brand

Word-Of-Mouth Recommendations Still Most Trusted Form Of Advertising Globally

I recently came across a report from Nielsen establishing that word-of-mouth...
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Insider Magazine AgencyUK
October, 1 2013 / AUK News

You Can Go Your Own Way: Insider Magazine Neil Tague Reports

It's one thing for a funky digital design agency int he Paintworks to have guys...
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Old Consumer Online Baby boomer
April, 2 2013 / Digital

YouGov Survey shows online increases importance for older people

Online access continues to play an increasingly vital role in the life of older...
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Male Shopper Consumers eCommerce
May, 9 2013 / Digital

Young Men Like Shopping Online, Research Finds

Although shopaholic is a title usually reserved solely for women, men also seem...
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kids mobile channel advertising content
October, 2 2013 / Brand

Younger Consumers Easier To Reach With Online Ad Campaigns

Although online advertising has progressed in recent years, it still seems that...
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Digital TV Advertising Media Channel
June, 20 2014 / Brand

Younger Generation Shun Traditional TV

Young people are increasingly watching television content online, shunning live...
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Multichannel Integrated Advertising
June, 1 2015 / Social

YouTube To Incorporate Ecommerce On Site

It has been reported recently by various marketing news agencies, including...
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YouTube Desktop Social Channel
May, 12 2014 / Social

YouTube, WhatsApp & Skype The Most “Loved” Online Brands By UK Youth

YouTube, WhatsApp and Skype are the most loved social media brands by UK youths...
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