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AUK News Brand Creative Digital Social Web
Marketer Branding Agency AUK Strategy
September, 22 2015 / Creative

‘What does success look like?’

As featured in Insider Magazine by Zane Radcliffe, Creative Director at...
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Facebook social media mum consumer
May, 23 2013 / Social

10% Of Facebook Accounts Don’t Belong To Humans

Many people like creating a social media page for their pet and I have often...
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UK Consumer Shopping
June, 4 2013 / Digital

10% Of Retail Sales Took Place Online In April

Some 10% of retail sales in April were conducted on the web, as many Britons...
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Millennial mobile social app
July, 17 2014 / Social

10% Of Young TV Viewers Rely On Social Media For Programme Tips

New research from YouView reveals that a tenth of TV viewers in the 18-24 age...
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Facebook social user
January, 2 2014 / Social

18% Of UK Seniors Now Using Facebook

Older people in the UK are more open to the use of social media than many of us...
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Mobile ecommerce security
September, 10 2013 / Digital Web

20% Of Brits Shop Online More Than In-Store

It won't come as much of a surprise to reveal that the popularity of e-commerce...
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TV Advertising Spend
June, 14 2013 / Digital

20% Of Parents Feel Tempted To Buy After Seeing An Ad

A recent survey from UK parenting site Parentdish, which claimed that 20% of...
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July, 13 2015 / Creative Web

23% Of Staff Believe Marketers Should Head Digital Strategies

Information published by The Drum, drawn from a report by digital agency...
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Natwest banking brand
January, 3 2014 / Brand

24% Of UK Consumers Say Brands Don’t Listen To Them

Just 24% of UK consumers agree that brands listen to what they say on social...
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Hotel marketing local search
July, 18 2013 / Digital

25% Of Hotel-Related Searches Come From Mobile

A recent report from SEO and PPC consulting and technology specialist...
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Facebook social media content
May, 1 2013 / Social

2m Britons Leave Facebook In Six Months

It seems that some two million Britons have decided to take a long break from...
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Pinterest Social Media Advertising
April, 10 2014 / Social

3 Simple Steps To Improve Your Pinterest Strategy

Pinterest might be one of the newer social media channels, but it has already...
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Mobile Search engine optimisation
April, 16 2014 / Digital Web

3 Steps For A Successful Mobile Marketing Campaign

With mobile marketing quickly dominating the sector, marketers need to adjust...
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Digital TV Advertising Media Channel
August, 1 2013 / Digital

30% Of People Most Engaged With TV Ads During Movies

Recent Avid-sponsored research study conducted by Ovum, based on responses from...
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Mobile Commerce ecommerce app
November, 7 2013 / Digital

32% Of UK Top Travel Brands Still Not Marketing Across Mobile Channels

The latest report from the Internet Advertising Bureau UK (IAB), has stated...
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April, 30 2014 / Web

36% Of British Advertisers Have No Mobile-Optimised Websites

Over a third (36%) of the 100 leading British advertising brands (in terms of...
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eCommerce AgencyUK launch
June, 3 2013 / Digital

36% Of Britons Do Most Of Their Shopping Online

I read yet another report this week confirming that UK consumers are...
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Mobile Search engine optimisation
April, 17 2013 / Digital

40% Of Consumers Run Mobile Searches Whilst Watching TV

Recent findings from a study conducted jointly by iAcquire and Survey Monkey,...
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Instagram social media channel
October, 29 2013 / Social

40% Of Instagram’s 1,000 Most Shared Videos Are From Brands

Today, more and more brands are using online video as part of their marketing...
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Mobile Search engine optimisation
September, 18 2013 / Web

40% Of UK Mobile Searchers Decide To Purchase Within The Day

I read recently that in the UK, price comparisons and reviews are the two most...
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Search Marketing Survey
August, 19 2013 / Social

40% Prefer Social Media Over Search Engines For Content Discovery

A couple of years ago, the only way to find a good restaurant in town or a TV...
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Mobile ecommerce security
April, 18 2014 / Digital

41% Of Britons Happy To Buy Online

E-commerce is rapidly growing in the UK as users are becoming more happy to...
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Data Marketing CRM
August, 13 2013 / Brand

41% Of Marketers Fail To Measure ROI

Top management expert TagMan have revealed that while 59% of digital and...
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ecommerce shopper retail marketiong mobile app
March, 10 2014 / Brand

42% Of UK Shoppers Abandon A Purchase Due To Lack Of Information

The digital revolution has greatly impacted consumers' expectations regarding...
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Christmas Shopping Harrods
October, 14 2013 / Digital

43% Of UK Internet Users Will Shop Mainly Online During Holiday Season

During November and December, or "the holiday season," 43% of internet users...
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Mobile ecommerce security
July, 8 2014 / Digital

44% Of Britons Shop On Mobile Devices

Mobile shopping is becoming more popular among consumers in the UK and 44% use...
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Integrated online retail channels ecommerce
December, 18 2014 / Brand

45% Of British Consumers Prefer High-Street Shopping To Online

A recent poll by Rackspace, which questioned 2,000 British consumers, found...
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AUK Advertising
June, 24 2013 / Digital

45% Of Consumers Willing To Share Private Data In Return For More Relevant Ads

Some 45% of people across the globe wouldn't mind exchanging all of their...
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Mobile Search engine optimisation
May, 8 2014 / Digital

4G Encourages Users To Shop From Their Smartphone

Over two thirds of 4G users feel that faster access to the Internet increases...
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December, 5 2014 / Web

5,000 Different Devices Used To Access The Web

New research from Netbiscuits has found that in the third quarter of 2014,...
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April, 1 2014 / AUK News

50% Growth, 5 New Appointments and 8 RAR Award Nominations Kick-start 2014

Bath based Planning, Creative, Technology and Media firm The Agency have...
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Baby boomer consumer generation
March, 31 2014 / Brand

50% Of “Baby Boomers” Admit To Showrooming

New research from retail technology expert Omnico Group has revealed that "Baby...
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Apprentice creative agency
October, 17 2014 / Creative

50% Of Ad Experts Believe Programmatic Ad Trading Aids Creativity

Just under 50% of advertisers believe that programmatic trading is helping the...
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YouTube Desktop Social Channel
November, 7 2014 / Digital

50% OF All YouTube Views Come From Mobile Devices

It was recently revealed that 50% of all views on YouTube originate from mobile...
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Customer Experience UX UI
March, 7 2014 / Brand

50% Of UK Consumers Would Switch Brands Due To Bad Customer Service

Brands can expect their UK customers to be less forgiving regarding...
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Christmas retail advertising
December, 4 2013 / Brand

53% Of Brits To Make Use Of Pre-Christmas Discounts Rather Than January Sales

More than half of Britons will prefer to make use of pre-Christmas discounts as...
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Twitter social commerce
February, 24 2014 / Social

56% Of UK SME’s Using Twitter To Drive Traffic

For small and medium-size enterprises (SMEs) in the UK and Ireland, Twitter is...
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Twitter Brand Advertising
March, 24 2014 / Social

56% Of Users Are Influenced By Twitter Content

Twitter is more than a micro-blogging site for sending and reading tweets - it...
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Email marketing
April, 8 2014 / Digital

68% Of UK Marketers Rate Email As Best Channel For ROI

UK marketers continue to view email as the channel generating the highest...
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Marketer Branding Agency AUK Strategy
October, 23 2014 / Brand

71% Of Marketers Motivated By ‘Interesting Work’

According to a recent poll which focused on a number of professions by...
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eBay Shopping Retail Consumer eCommerce Web
December, 11 2014 / Digital Web

74% Of Online Retailers Lose Sales Due To “Irrelevant Promotions”

A new study by OrderDynamics reveals that just under three-quarters of online...
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Social Media Trend Jacking
December, 16 2014 / Social

74% Of Online Sharing Is Untraceable

Recent research from RadiumOne has found that 74% of online sharing activity in...
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Social Media Marketing
March, 16 2015 / Social

8 Steps To Developing An Effective Social Media Content Strategy

The first two things that need to be fully understood in order to develop a...
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Supermarket branding
August, 7 2013 / Brand

84% Of Global Consumers Use Shopping Lists When Buying Groceries

A new study by Nielsen's research into global consumer shopping behaviour this...
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Social Media groups
April, 29 2014 / Social

88% Of UK Brands Now Have A Content Marketing Strategy

One growing trend to keep an eye on in the UK throughout 2014 will be that of...
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Mums Consumer
February, 6 2014 / Brand

89% Of Mums Influenced By Coupons When Shopping

Printed and digital coupons influence the buying behaviour of nearly one in...
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Social Media Channels
January, 7 2014 / Social

92% Of UK Adults Reluctant To Share Personal Data With Social Networks

A recent study from professional services company EY suggests that UK adults...
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Outdoor Out of Home Advertising
September, 3 2014 / Social

Ad Frequency Increase Could Fuel Negative Reaction From Marketers

Earlier this month Facebook silently doubled the number of ads that appear on a...
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Male Shopper Consumers eCommerce
January, 29 2014 / Digital

Adding Mobile To Retargeting Mix Boosts Sales By 18%

Marketers are using various tactics to regain the interest of customers who...
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Multichannel Integrated Advertising
May, 9 2014 / Digital

Advertisers Relocate Budgets From TV To Digital Video

Most brand marketers and advertising agency executives expect original digital...
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Twitter social commerce
December, 24 2014 / Digital

After TV Sets, Users Prefer To Watch On Tablets – Not Desktop

New research from IpsosMediaCT for Thinkbox has found that tablets (for example...
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AUK Appoint Creative Director
May, 5 2015 / Creative Web

Agencies & Clients Require Clearer Briefs

A new survey, titled 'Enhancing Client/Agency Relations 2015' has discovered...
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Bristol temple quarter enterprise zone advertising
February, 21 2013 / AUK News

AgencyUK appointed to launch inward investment service by Bristol and Bath

The Bristol and Bath Inward Investment Service, a partnership between Bristol,...
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Banksy Dismaland AgencyUK
August, 21 2015 / AUK News Brand

AgencyUK attends preview of Banksy’s Dismaland

Graffiti artist Banksy has announced his latest exhibition - Dismaland - a...
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September, 29 2015 / AUK News

AgencyUK Creates Tailor-made Campaign for Indian Sauces

AgencyUK has teamed up with The Spice Tailor to promote their unique brand of...
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November, 20 2013 / AUK News

AgencyUK Dominate 2013 Marketing Industry Awards

Bath based Planning, Creative, Technology and Media firm AgencyUK have...
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Awards AgencyUK Winners
October, 12 2015 / AUK News Creative

AgencyUK earns six nominations in the 2015 Cream Awards

The Cream Awards aim to showcase the very best work within the Midlands, East,...
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Slimsticks slimming brand
September, 25 2013 / AUK News

AgencyUK Help Slimming Brand Swell Sales Through Boots Retailers

Slimsticks, a natural weight loss aid has enjoyed a dramatic rise in sales...
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Welsh Lamb HHC
September, 22 2014 / AUK News

AgencyUK Launch “Not All Lamb Is Created Equal” Campaign To Promote Welsh Lamb

Hybu Cig Cymru - Meat Promotion Wales (HCC), the organisation responsible for...
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November, 29 2022 / Wellbeing Creative Digital

AgencyUK raises awareness for Julian House Christmas Appeal

Julian House is a charity that supports vulnerable and at-risk individuals,...
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September, 23 2014 / AUK News

AgencyUK Rank As No.1 Digital Agency In UK’s Biggest Industry Census

Bristol, Bath and the South West of England is fast becoming one the UK’s top...
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AUK Drum Interview
April, 11 2013 / AUK News

AgencyUK Ranked a Top 100 UK Design Agency by The Drum

Bath based integrated marketing firm AgencyUK have been listed in The Drum...
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AUK Drum Interview
May, 16 2013 / AUK News

AgencyUK Ranked a Top 100 UK Design Agency by The Drum

Bath based integrated marketing firm AgencyUK have been listed in The Drum...
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Awards AgencyUK Winners
March, 6 2013 / AUK News

AgencyUK shortlisted for two SPARKies Awards

The team at AgencyUK have been shortlisted in two categories at the upcoming...
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Awards AgencyUK Winners
January, 9 2015 / AUK News

AgencyUK: most-awarded independent agency in the UK

Leading Bath-based Integrated marketing firm, AgencyUK has topped a chart of...
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European Consumer Advertising
July, 29 2013 / Brand

All Regions But Europe Record Increase In Q1 Ad Spend

All regions but Europe saw a rise in advertising expenditure in the first three...
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Mobile ecommerce security
January, 15 2013 / Digital Web

Almost 25% Of Britons Use Mobiles To Compare Prices While In-Store

Nearly a 25% of UK consumers turned to their mobile devices while shopping...
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Amazon user experience ecoomerce retail app
October, 22 2014 / Digital

Amazon Opens First Physical Store For Christmas Surge

With Christmas swiftly approaching, online retail giant Amazon has opened its...
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Data marketing Kindle and Amazon
October, 6 2014 / Digital

Amazon Rated The Number One Company For Customer Experience

A recent study by eDigitalResearch, entitled the 'eChannel Retail Benchmark'...
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Data marketing Kindle and Amazon
November, 13 2014 / Social

Amazon Top Social Influencer In The World

According to the recent Klout 50 list, from Lithium Technologies, of the top...
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June, 27 2014 / Web

Anonymous Apps The Latest Craze

Anonymous apps are gaining in popularity, attracting the attention of children...
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March, 30 2015 / Web

App Revenues In The UK Increase Dramatically

The revenue generated from apps in the UK is growing faster than downloads,...
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October, 3 2014 / Brand

Apple Remains Britain’s “Coolest Brand”

After a recent poll by the CoolBrands List, Apple has remained number one in...
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December, 1 2014 / Digital

Apple To Offer Programmatic Buying Of iAds

According to a recent article on Marketing Week, tech firm Apple is due to...
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July, 14 2014 / Social

Are Brands Ditching Social Media?

Social media still leaves some marketers baffled and only a third are actively...
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Facebook social media content
January, 18 2013 / Social

Are Britons Falling Out Of Love With Facebook?

It was quite surprising to find out this week that as many as 600,000 Britons...
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March, 12 2014 / Social

Are Silver Surfers Responsive To Social Media Marketing?

Consumers over the age of 50 are often ignored by online marketing campaigns,...
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Social Media Content Channels
April, 26 2013 / Social

Are You A Dipper Or A Peacock On Social Media?

The University of Winchester, in collaboration with first direct, has found...
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Blogger blog writing content social strategy
October, 29 2014 / Web

Articles Voted The Most Helpful Form Of Content

A recent survey from the Economist Group and Peppercomm asked B2B marketing...
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Digital Media Agency User Experience
November, 21 2014 / Digital

Australia Prefers News Content In Digital Form

According to a new piece of research from Enhanced Media Metrics Australia...
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Automotive carshop car sales
September, 30 2013 / Brand

Auto Brands Among Biggest Mobile Ad Spenders

It was quite interesting to discover that car manufacturers have been among the...
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Automotive Car Brands
November, 4 2014 / Digital

Automotive Brands Embracing Mobile

A number of top automotive brands - including Audi, Volkswagen and Peugeot -...
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Natwest banking brand
November, 6 2014 / Social

Banks More Trustworthy To Customers If They Use Content Marketing

Around 33% of UK consumers don't trust their banks, a recent study has found -...
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June, 19 2013 / Brand Creative

BARB To Measure TV Viewing Across All Devices

I read this week that starting from August, TV ratings in the UK will also...
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Bath Digital Festival Forest of Imagination
November, 5 2014 / AUK News

Bath Chronicle: Festival Puts the Digital spotlight on City “for Good” featuring AgencyUK’s Sammy

This week hundreds of people are expected to flock to Bath, not because of the...
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February, 19 2014 / AUK News

Bath Uni Interview: Amy Stobie On Getting A Career in Advertising

A: We set up the business six years ago, myself and my husband and business...
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BBC iPlayer mobile app
October, 13 2014 / Digital

BBC To Use IMImobile To Merge Mobile & Social Audience Engagement

The BBC recently awarded a contract to IMImobile - specifically the company's...
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ecommerce website consumer spending
August, 12 2014 / Digital

Beyond CRM & Onto Marketing Automation

Marketing professionals constantly have to deal with new developments within...
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Multichannel Advertising eCommerce
December, 9 2014 / Digital

Black Friday Sales Break Record; Mobile Sees Significant Increase In Adoption

There was a lot of hype surrounding Black Friday, with predictions that the day...
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Blogger blog writing content social strategy
July, 10 2014 / Social

Blogging Has Become A Profession In The UK

It has become common for bloggers in the UK to be paid for their work - in...
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Social Retail eCommerce Digital Shopper
November, 14 2013 / Brand Web

Brand Websites Preferred Hub For Entering Competitions

Social media is gradually becoming the top choice for brands wishing to have a...
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Multichannel Integrated Advertising
September, 18 2014 / Digital

Brands Double Investment In Programmatic Platforms

A new survey by the World Federation of Advertisers (WFA) has revealed that the...
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Mums Consumer
April, 14 2015 / Digital

Brands Encouraged To Make Emotional Connection To Mothers Online

At the recent Mumstock event in London last month it was revealed that brands...
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Social Instagram channel content
February, 10 2015 / Social

Brands Experience Higher Engagement On Instagram Than Twitter, Report Finds

A recent report published by Socialbakers has discovered that brands with an...
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Local brands
June, 29 2015 / Creative Web

Brands Need To Be Local, Not Global, When Looking To Better Their Reputations

According to the advertising and marketing news aggregator site Warc, new...
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Branded Websites
November, 19 2014 / Digital

Brands Need To Come Across As Useful In Order To Hold Onto Consumers

According to a new piece of research from Digital Dopamine, the concept of...
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Professional services marketing online digital strategy
March, 2 2015 / Brand

Brands Need To Work Harder To Engage Young Girls

According to recent statistics published on Marketing Week, brands that aim to...
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AUK on Social Media Marketing
January, 24 2013 / Social

Brands Seek Strong Customer Relationship Through Social Media Investments

A recent blog post by Adam Sarner, research director at Gartner, who claims...
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YouTube Desktop Social Channel
May, 22 2014 / Social

Brands Should Partner With YouTube Creators To Connect With Younger Generation

YouTube is the favourite brand of young Britons aged 18 to 24 and has been at...
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Union Jack Crumpled
October, 9 2015 / Creative

Britain votes for coolest brands

The marketing world has conducted a survey for what it believes to be the...
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Social Media channel advertising users
April, 22 2013 / Social

Britons Dedicate 13 Minutes Every Hour Online To Social Media

Britons use 13 minutes out of every hour spent on the web for social networking...
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World Cup FIFA Advertising Marketing
June, 11 2014 / Brand

Britons To Spend £1.3 Billion on World Cup Shopping

With the 2014 World Cup in Brazil due to kick off, market researchers are busy...
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Social Media channel advertising users
July, 31 2014 / Social

Business Outcomes Affected By Social

According to a new piece of research from consultancy firm Deloitte and the MIT...
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Mobile Commerce ecommerce app
June, 23 2014 / Digital

Businesses Rushing To Keep Up With Mobile Data

Mobile devices are being used for more and more everyday activities, creating a...
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.Net Magazine brand launch
September, 2 2013 / Brand

Cancer Drugs Retain Top Spot For Print Ads In H1’13

For the third year in a row, cancer drugs remained the most advertised...
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June, 30 2014 / Brand

Cars In Videos Keep Viewers Gripped Until The End

Fresh research from video technology company Coull has revealed that online...
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Social Media groups
August, 25 2014 / Social

Changes To Facebook ‘Like-gating’ Rules

New rules from Facebook, which come into effect on 5th November, will mean that...
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Contactless Payments, eCommerce, Online Shopping, Consumer
April, 24 2014 / Brand

Click & Collect Poised For Solid Growth

There will be twice as many online shoppers in the UK making use of click &...
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August, 3 2015 / Creative Web

Click-baiting & its role in the modern marketing mix

Modern marketing has evolved significantly since the professionals of...
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Grey market tech mobile app old people
June, 4 2014 / Brand

Common Problems Encountered When Marketing To The Over 50’s

Marketers tend to make a number of mistakes when trying to target the so-called...
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Commonwealth Games Digital Advertising Events
August, 15 2014 / Brand

Commonwealth Games Leave Sponsors Wanting More

The Commonwealth Games recently came to an end, but according to Marketing Week...
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Global Advertising Financial Service FS Advertising Media
April, 21 2014 / Digital

Consumers Engage With Financial Ads More On Weekends

Consumers are most likely to make use of special offers from financial...
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Mobile ecommerce security
April, 14 2014 / Digital

Consumers Increasingly Using Their Mobile Devices In-Store

People from around the world are increasingly turning to their mobile devices...
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eCommerce AUK Web
May, 14 2013 / Social

Consumers Still Wary Of Retailers Operating On Social Media Sites

Consumers are increasingly reaching out to brands via social channels and...
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Blogger blog writing content social strategy
July, 2 2014 / Digital

Content Is Key, But It Needs Editors

Nowadays the focus of marketers lies heavily on content - everyone is investing...
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Mum Consumer Shopping
October, 3 2013 / Social

Content Marketing Key For Reaching Mums

If mums are the target audience for your brand, it is vital that your content...
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Wifi Mobile digital user experience
October, 8 2014 / Digital

Content Marketing World Conference Takeaways

The Content Marketing world conference very recently drew to a close, featuring...
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Facebook social user
September, 11 2013 / Social

Content Posted By FMCG Brands Is Most Shared On Facebook

A report I came across recently from Socilabakers suggests that content posted...
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Professional services marketing online digital strategy
July, 24 2014 / Brand

Could Marketing Become The Latest As-A-Service Offering?

After Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service...
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Website Eye tracking research UX UI
December, 4 2014 / Digital

Creating A Tech-Life Balance

A recent survey by Crucial asked 1,000 individuals in America aged between 18...
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June, 19 2014 / AUK News

Creative And Tech Open For Business In The South West, Now Home To The UK’s No.1 Independent Agency

Bristol, Bath and the South West of England is famed for its creativity,...
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Multichannel Advertising eCommerce
December, 10 2013 / Digital

Cyber Monday 2013 Named Busiest Ever Online Shopping Day

Experian's latest report into the state of online shopping on Cyber Monday,...
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Digital TV Advertising Media Channel
October, 14 2014 / Digital

Digital Advertising Needs More Focused Attention From Marketers

Digital advertising has been found to waste both the time and money of...
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AUK Advertising
December, 19 2013 / Digital

Digital Marketing Technologies Tipped To Trend In 2014

With the continued rapid growth of digital communications channels in mind,...
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Multichannel Advertising eCommerce
October, 28 2013 / Brand

Display Ad Spending Surges By 26.6% In First Half Of 2013

TV remained the preferred advertising medium during the second quarter of this...
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Grey market tech mobile app old people
May, 7 2015 / Social

Do The Grey Market Use Social Media (Or Is It Just For The Young)?

It may seem like a young person's game, but social media is in fact gaining in...
Read more
Mobile Advertising Influencer
February, 27 2013 / AUK News Brand

Does 4G free brand advertising? | Brand Republic Feature

The dust has settled on the bidding process for the new 4G network in the UK...
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motor insurance brand
March, 20 2014 / AUK News

Drivology steers towards the future of car insurance with AgencyUK

A new telematics car insurance service, Drivology, has been officially...
Read more
November, 28 2013 / AUK News

Drum Magazine Interview: Why size doesn’t matter to AgencyUK’s founder Saman Mansourpour

Last week AgencyUK from Bath scooped an impressive four MiAwards in Manchester,...
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ecommerce shopper retail marketiong mobile app
March, 25 2014 / Digital

E-Commerce Keeps Retail Industry Afloat In February

The floods that devastated the UK in February had a negative effect on high...
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Email marketing
August, 5 2014 / Digital

E-mail Marketing: What You Need To Track

There are a number of different things to consider when it comes to e-mail...
Read more
ecommerce website consumer spending
July, 7 2014 / Digital

E-tail Sales In UK To Rise 16% In 2018

Marketing and media research group eMarketer has estimated that electronic...
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eBay Shopping Retail Consumer eCommerce Web
September, 25 2014 / Digital

eBay In Talks With FMCG Brands For Mobile Advertising

Online auction site eBay is in talks with a number of companies, including "big...
Read more
eBay Shopping Retail Consumer eCommerce Web
March, 6 2014 / Digital

eBay Report Sheds Light On Omni-Channel Behaviour Of UK Consumers

Roughly a third of UK consumers research products in-store before making a...
Read more
June, 28 2022 / Wellbeing AUK News

Employee Wellness at AUK

AgencyUK is an agency that supports, nurtures and cares for everyone. From the...
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Cup final sport fan engagement marketing
June, 18 2014 / Social

England Football Fans Most Active On Social Media

English World Cup fans are the most active on social networks, with an average...
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European Consumer Advertising
October, 15 2014 / Digital

European Commission Approves Facebook Acquisition Of WhatsApp

The European Commission has approved the acquisition of WhatsApp by social...
Read more
World Cup FIFA Advertising Marketing
May, 27 2014 / Social Web

Facebook & Twitter Will Help Brands Make The Best Of The World Cup

Facebook and Twitter have released some hints that will help brands make the...
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Social Media groups
November, 9 2013 / Social

Facebook Axes Its “Like” Button

Social media giant Facebook has ditched its thumbs up "Like" button to replace...
Read more
October, 31 2014 / Digital

Facebook Becoming More Popular Than YouTube For Video Marketing

New research from Socialbakers has found that Facebook is swiftly overtaking...
Read more
Facebook social media mum consumer
March, 28 2014 / Social

Facebook Counts 4.1M UK Mums As Valued Users

With Mother's Day on the horizon, Facebook has decided to use the celebration...
Read more
February, 23 2015 / Social

Facebook Due To Advertise How Relevant Ads Are For Users

Facebook recently announced that it is going to be adding relevancy scores to...
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Facebook social user
June, 2 2014 / Social

Facebook Introduces Premium Ads In UK

Facebook will offer premium video ads to a limited number of UK corporate...
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Facebook social media mum consumer
October, 31 2013 / Social

Facebook Loses Out To Twitter As Teens Favourite Social Platform

The semi-annual teen market research report from investment bank Piper Jaffray...
Read more
December, 18 2013 / Social

Facebook Most Trusted Social Media Site For Product Reviews

Facebook is the most frequently used platform because it is the social media...
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Facebook social media content
November, 12 2014 / Social

Facebook News Feed Twice As Fast On New iOS

According to Facebook, the company has answered the call of consumers and made...
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November, 6 2013 / Social

Facebook Popular With 98.2% Of Hospice Fundraisers

Facebook is now the most popular social media hub among hospice fundraisers in...
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Facebook social user
April, 25 2014 / Social

Facebook Preferred Social Media Channel For Sales Lead Campaigns But Twitter Favioured For Brand Building

For UK marketers, Facebook is the social media platform that ticks all the...
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Facebook social user
July, 9 2013 / Social

Facebook Rolls Out Verified Profiles And Pages

It is good to hear that Facebook is moving to increase confidence among users...
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Facebook social user
December, 12 2013 / Digital

Facebook Targets Travel Companies In 2014

Facebook plans to launch events, research and ad targeting improvements in its...
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December, 3 2014 / Social

Facebook To Minimise Limit Number Of Promotional Page Posts

As of early 2015, the social media giant Facebook is due to address the number...
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Facebook social media mum consumer
February, 3 2015 / Social

Facebook To Reach One Billion Mobile Users In Near Future

It was recently reported by the Internet Advertising Bureau (IAB) UK that the...
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June, 21 2013 / Social

Facebooks Active Advertisers Reach 1M

This week, Facebook once again made the headlines after revealing that it has...
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Pinterest Social Media Advertising
May, 27 2014 / Social

Female Pinterest Activity Is Still On The Rise

A surprisingly high proportion (84%) of female Pinterest users have remained...
Read more
Twitter social commerce
March, 13 2014 / Social

First Three Weeks Crucial For Brand Engagement On Twitter

Recent research has revealed that brands have a maximum of three weeks to...
Read more
ecommerce website consumer spending
January, 20 2015 / Web

Five Steps To Ensuring Your Website Enjoys Commercial Success

Nowadays, if a company does not have a website it means that they are at a...
Read more
YouTube Desktop Social Channel
June, 26 2014 / Social

Five Tips For Managing Your Reputation On Social Networks

Various videos, tweets and other forms of online content are continuously going...
Read more
Online Video Streaming YouTube
June, 13 2013 / Digital

FMCG Outstrips Entertainment As Top Online Video Spender

In the first quarter of 2013, advertisers in the fast-moving consumer goods...
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Augmented reality food and drink fmcg
November, 1 2013 / Brand

FMCG Sector Has Highest Share In Global Ad Spend

The fast-moving consumer goods (FMCG) sector held the highest share of global...
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Women Consumer Drink Food FMCG
February, 4 2014 / Brand

FMCG Takes Largest Share Of Global Ad Spend In 2013

Companies involved in the fast moving consumer goods (FMCG) industry were...
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AUK Brand CVG Magazine
September, 13 2013 / Brand Digital

Gamers Happy To Receive Value Exchange Ads

I came across a recent report from MediaBrix, an advertising and services...
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AUK Brand CVG Magazine
July, 31 2013 / Digital

Gaming Scores Serious Points For Marketing Potential

An interesting article by Marketing Week has revealed the potential of gaming...
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Mobile Advertising Influencer
July, 29 2014 / Digital

Generation X & Millennials Almost Equally Tech Savvy

Millennials are not that far ahead of the previous generation in terms of...
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Gen Z Consumer Audience
August, 22 2014 / Brand

Generation Z: The Tech-Savvy Generation Of The Future

Generation Z are the newest consumers set to heavily influence the marketing...
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Data protection EU regulation
July, 25 2013 / Digital

Germany’s Chancellor Advocates For Stricter Data Protection Rules

The marketing industry will likely face tougher data protection laws following...
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Advertising AgencyUK Global Launch
December, 17 2014 / Brand

Global Adspend In 2015 To Increase By 4.9%

A recent report by ZenithOptimedia predicts that global adspend will reach the...
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Global Advertising Financial Service FS Advertising Media
September, 23 2014 / Brand

Global Adspend Increases By 5%

According to a recent article published on Warc, global adspend is due to...
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Global Advertising Financial Service FS Advertising Media
August, 26 2014 / Digital

Global Adspend Reached $19.3 Billion In 2013

A recent study by Interactive Advertising Bureau (IAB) has revealed that global...
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ecommerce website consumer spending
July, 4 2013 / Digital

Global E-Commerce Sales To Hit $1.2Trn In 2013

I came across figures from insights provider eMarketer revealing that, by the...
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Global Advertising Financial Service FS Advertising Media
April, 3 2013 / Digital

Global Firms To Hike Digital Ad Spend By 14.6% In 2013

According to the latest report from GroupM, companies across the globe will...
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Outdoor Out of Home Advertising
April, 24 2013 / Digital

Global Marketers Spent Heavily On Traditional Media In 2012

Market researcher Nielsen have revealed that, despite the explosive growth in...
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Advertising AgencyUK Global Launch
January, 16 2014 / Brand

Global Marketers To Spend More On E-Mail And Social Media In 2014

E-mail and social media are among the top four mediums that global marketers...
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Advertising AgencyUK Global Launch
June, 20 2013 / Digital

Global Mobile Media Spend To Hit $200Bn By 2017

I came across a report from Strategy Analytics predicting that by 2017, global...
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May, 19 2014 / Digital

Google Makes MCC Scripts Available For All AdWords Users

Google has made the scripts of its My Client Center (MCC) tool available to all...
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November, 3 2014 / Digital

Google To Offer More Insights Into Shopper Behaviour & Media Consumption

By expanding its Consumer Barometer tool, Google will be able to offer...
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Google channel media ppc
August, 5 2013 / Social

Google+ Still Long Way To Go To Win Marketers Trust

Although many reports suggest that marketers have an increasing interest in...
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August, 11 2015 / Creative Web

Grey market ignored by online marketers

Despite the 'grey market' - aka consumers over the age of 55 - spending around...
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Laura apprentice agencyuk
March, 17 2014 / Social

Guest Blog: How To Set Up A Global Social Media Strategy

We're delighted to introduce guest blogger Rachel Chilson. Rachel is a...
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eCommerce AgencyUK launch
June, 27 2013 / Digital

Half Of Britons Now Use Mobile Devices For Shopping

Smartphones have become UK shoppers' top sales assistant, a trend that explains...
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Male Shopper Consumers eCommerce
May, 22 2014 / AUK News Brand Digital

Harnessing The Power Of The Digital Consumer

We live in a world where media is increasingly fragmented and brands have to...
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Marketing executive team
August, 18 2014 / Digital

Heads Of Marketing At Top Law Firms Can Earn Up To £500,000

According to a recent article published on Marketing Week, quoting research...
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October, 7 2022 / Wellbeing AUK News Web

HFSS & The Sweet Future of UK Sugar

Background In July 2020, in an attempt to tackle the growing obesity problem...
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eCommerce AgencyUK launch
May, 16 2014 / Digital

High Expectations From Online Shoppers Drive E-Retail Development

E-commerce is a fast-developing industry, but it seems that the expectations of...
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UK Consumer Shopping
November, 18 2013 / Brand

High Street Retailers Urged To Embrace Technology To Win Consumers Hearts

Many high street retailers see e-commerce as a serious threat to their...
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Mobile ecommerce security
June, 17 2014 / Digital

How Can Brands Keep Up With The Increasing Use Of Mobile?

People are increasingly using their mobile devices to access the web, shop...
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.Net Magazine brand launch
July, 16 2014 / Digital

How Can Businesses Benefit From Marketing Automation?

Marketing automation is a great tool for improving a company's e-mail...
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Global Advertising Financial Service FS Advertising Media
October, 18 2013 / Social

How Networks Control Financial Advisers Social Media Use

Social media allows financial advisory firms to reach large audiences, but also...
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Social Retail eCommerce Digital Shopper
December, 5 2013 / Social

How Social Data Can Benefit Marketing Campaigns

The Internet has brought vast changes to the consumer landscape, triggering the...
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Marketing executive team
September, 22 2014 / Brand

How The Role Of The Marketer Has Become More Complicated

According to Keith Weed, chief marketing officer at Unilever, the life of a...
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Social Instagram channel content
October, 16 2014 / Social

How To Increase & Improve On Instagram Engagement

As one of the most popular social media sites around, Instagram is a hub for...
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April, 17 2014 / Social

How To Interact With Customers On Social Media Channels

Social media marketing provides brands with many opportunities and has become a...
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Apprentice creative agency
April, 21 2015 / Creative Social

How To Plan A Content/Editorial Calendar

Whilst the idea of having to plan anything may put a lot of people off - the...
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Blogger blog writing content social strategy
July, 28 2014 / Social

How To Revolutionise Your Content Marketing Strategy

It is common practice for a number of companies to develop a content marketing...
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Social Media Marketing
September, 17 2014 / Social

How To Segment The Social Media Sphere

As a platform for engagement, social media sites are due to stick around, IAB...
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Pinterest Social Media Advertising
July, 19 2013 / Social

How To Use Pinterest To Engage Mums

Many mums in the UK now spend part of their free time on Pinterest every day....
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Social Media channel advertising users
February, 11 2014 / Social

How Well Do You Know Your Social Media Followers?

Social media has been with us for more than ten years (has it been that long...
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Pinterest Social Media Advertising
March, 19 2014 / Social

How Your Business Can Benefit From Pinterest

Pinterest may be a relatively new social network, but it is quickly increasing...
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Data Marketing CRM
February, 15 2013 / AUK News

I sold out to Big Data | Brand Republic Feature by Ian Young

There’s a lot of talk about ‘Big Data’, it’s certainly the 2013 buzz...
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Social Retail eCommerce Digital Shopper
July, 23 2013 / Brand

Increased Footfall In UK High Street Stores

The latest report from British Retail Consortium (BRC) shows that high street...
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Mobile Advertising Influencer
July, 30 2013 / Social Web

Influences For Search Engine Rankings

A recent report from SearchMetrics identifies the factors having the greatest...
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AgencyUK Insider Magazine
July, 10 2014 / AUK News

Insider Magazine’s Owner-Managed Business Round Table Featuring Sammy from AgencyUK

Successful owner-managed businesses don’t get to the top on their own; they...
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Social Instagram channel content
May, 7 2014 / Social Web

Instagram 58 Times Better Than Facebook For User Engagement

Instagram stands out from the other social networks available as it produces...
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October, 7 2014 / Social

Instagram Begins Gradual Roll Out Of Sponsored Ads In UK

After being trialled in the US at the end of last year, seven UK advertisers...
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March, 3 2014 / Social

Instagram Leads Social Media Sites For User Engagement

In the world of social media, size appears to have nothing to do with...
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Instagram social media channel
December, 23 2014 / Social

Instagram Reaches 300 Million Users – But Brands Want More

It was reported on Marketing Week earlier this week that the Facebook-owned app...
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Multichannel Advertising eCommerce
February, 12 2013 / Digital

Internet Users Prefer To Stay Invisible To Advertisers Survey Finds

It was quite surprising to read today that advertisers across the globe may...
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February, 17 2015 / Creative Web

iPad Responsible For 48% Of US M-Commerce Sales

Research from the Adobe Digital Index has found that three-quarters of US...
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Christmas retail advertising
September, 4 2013 / Brand

It’s Time For Marketers To Start Preparing For Christmas

I came across the results of a new study from eBay, showing that consumers...
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Professional services marketing online digital strategy
August, 6 2014 / Brand

Key Takeaways From The CMO Compensation Report

The chief marketing officers (CMO's) who receive the highest pay are those who...
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Digital TV Advertising Media Channel
September, 19 2014 / Brand

Less David vs Goliath, more Goliath vs Goliath

The latest round of the ongoing battle between the might of NewsCorp and the...
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UK Advertising Tech Market
April, 23 2014 / Digital

Londoners Spend More Time & Cash Online Than Rest Of UK

Fresh figures from website customer tracker Qubit highlight Londoners' love of...
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February, 23 2016 / Digital

Lost in translation? BBC Three makes the move online

Last week BBC Three downed tools and officially made the switch to digital only...
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Wifi Mobile digital user experience
February, 18 2014 / Digital

M-Commerce Gains Popularity In The UK

New research published by Cheil Worldwide reveals that m-commerce is making...
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Email marketing
September, 24 2014 / Digital

M-Commerce Sales Being Driven By Email

A new piece of research conducted by Custora has found that marketing emails...
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ecommerce shopper retail marketiong mobile app
June, 12 2013 / Digital

M-Retail Zooms 5,000% In Just Three Years

According to new research published this week, m-commerce sales have ballooned...
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September, 19 2014 / Brand

M&A Activity Increases In Advertising & Marketing Technology Sectors

Mergers and acquisition (M&A) activity in the global advertising and...
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.Net Magazine brand launch
September, 26 2014 / Digital

Majority Of Employees Want A Digital Engagement Programme

A recent survey by TechnologyAdvice has shown that more than 70% of the 398...
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Twitter social commerce
November, 17 2014 / Social

Marketers Must Utilise User’s Emotions On Twitter

As was discussed at the Web Summit 2014 this month, marketers hoping the make...
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Baby boomer consumer generation
July, 23 2014 / Brand

Marketers Need A Fresh Perspective On The Over 55s

Marketing departments sometimes fail to target consumers over the age of 55...
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AUK Advertising
September, 2 2014 / Digital

Marketers To Invest More In Programmatic Ad Spending

Spending on programmatic ads is expected to increase dramatically in the near...
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Digital TV Advertising Media Channel
May, 30 2014 / Digital

Marketers To Spend More On Programmatic Media In 2018

A survey by AdExchanger Research has revealed that programmatic ad buying is...
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UK Advertising Tech Market
September, 29 2014 / Digital

Marketing Attribution Key To Digital Marketing Success

Marketing attribution is a key phrase used by many professionals in the...
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Email marketing
September, 15 2014 / Web

Marketing Emails Including Discounts Influence Consumer Purchase Decisions

Marketing emails that include some form of discount for consumers can heavily...
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Millennial target audience
May, 28 2015 / Creative Web

Marketing To The Purse-String Holders (Aka: The Bank Of Mum & Dad)

We all have them - parents, that is - and some of us are a parent, too. In this...
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Research Group
June, 16 2014 / Social

Marketing To Youths Can Turn Them From Consumers Into Brand Advocates

Youth marketing is harder than it looks, as simply adapting a general campaign...
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Global Advertising Financial Service FS Advertising Media
January, 9 2014 / Brand

Marketing Trends Tipped For 2014

Each year is a new beginning that brings new challenges and experiences to all...
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Millennial mobile social app
April, 1 2015 / Social

Measuring The Effectiveness Of Social Media Marketing

by Laura Farrington, Social Media Executive at The Agency Social media:...
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May, 8 2014 / AUK News

Meat Promotion Wales Appoint AgencyUK to £3m Roster And Exclusive Welsh Lamb

Hybu Cig Cymru - Meat Promotion Wales (HCC), the organisation responsible for...
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July, 21 2014 / AUK News

Meat Promotion Wales Appoint AgencyUK to Welsh Beef Campaign Following £3m Agency Roster Selection

Hybu Cig Cymru - Meat Promotion Wales (HCC), the organisation responsible for...
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Mobile Commerce ecommerce app
August, 19 2014 / Digital

Mobile Accounts For 38% Of Paid Search Clicks In UK

Mobile continues to grow in importance for advertisers and in the second...
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Mobile Commerce ecommerce app
April, 28 2014 / Web

Mobile Ad Spend Nearly Doubles In 2013, Surpassing £1bn Mark

Last year, mobile ad spend in the United Kingdom rose by 93%, reaching £1.03...
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QR Codes Mobile App Promotions Retail
October, 24 2013 / Digital

Mobile Ad Spend Set To Triple By 2018

A new report has suggested that global mobile ad spend will reach more than $39...
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Mobile Commerce ecommerce app
September, 11 2014 / Digital

Mobile Ads Have Higher CTRs In Mobile Ads Than On Desktop

Recent data shows that the click-through rates (CTRs) for ads found on mobile...
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Mobile ecommerce security
October, 10 2014 / Web

Mobile Advertising To Be Made More Attractive To Brands

Google is looking to launch four new display ad formats specifically for mobile...
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Christmas Online Consumer Retail
January, 16 2013 / Digital Web

Mobile Devices Generated 31% of Paid Search Clicks at Christmas

According to the new survey from digital marketing technology expert Kenshoo,...
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AUK on Social Media Marketing
February, 27 2014 / Social

Mobile Devices Most Discussed Topic On Social Media

It is a well-known fact that users of social media sites regularly share their...
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Mobile App for learner drivers
July, 15 2014 / Web

Mobile Evolution Encouraging An “Always-On” Culture

In the past two years mobile use has seen a huge increase, affecting a number...
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Mobile Search engine optimisation
November, 15 2013 / Digital

Mobile Helps Health Marketers Engage With Patients

Nowadays, mobile devices play a huge part in our everyday lives, especially...
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Retail mobile digital app
December, 13 2013 / Digital

Mobile To Grab 15% Share Of Agencies 2014 Digital Budgets

Media agencies have high hopes for mobile technology, a trend that will be well...
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Online Video Streaming YouTube
June, 12 2014 / Social Web

Mobile-Video Combo Opens New Doors To Marketers

With 75% of consumers using their mobile phones to watch video and 15% of all...
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Mobile Search engine optimisation
May, 12 2015 / Web

Mobilegeddon – How Google’s Shake Up Of Mobile Search Has Impacted The Web

It has been exactly three weeks since the so-called 'mobilegeddon' calamity...
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Travel tourism holiday
July, 26 2013 / Brand

More Holiday Makers Booking Hotels On The Go

Online hotel deals provider Hotels.com recently revealed that 22% of Britons...
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eCommerce AgencyUK launch
November, 27 2014 / Digital

More Men To Shop In-Store This Black Friday

It is predicted that this coming Black Friday shopping extravaganza will see...
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ecommerce website consumer spending
December, 12 2014 / Web

More Than $2 Billion In Desktop Sales Completed On Cyber Monday

Around $2 billion of sales were completed this Cyber Monday in the US, The...
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AUK Advertising
February, 25 2013 / Digital

More Than 90% Of Britons Don’t Trust Adverts Seen Online

A recent survey carried out by Adblock Plus, intended to sound out consumers'...
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Twitter social commerce
August, 21 2013 / Social

Most Brits Take Twitter With Them On Holiday

I read recently that around 20% of UK consumers log on to Twitter when on...
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Multichannel Integrated Advertising
February, 10 2014 / Digital

Multi-Screening Doesn’t Always Involve The TV

Watching TV is an activity largely associated with multi-screening - dividing...
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Mums Consumer
February, 5 2013 / Digital

Mums Are The New Target Of Digital Marketers

New mothers are becoming the new type of consumer that digital marketers are...
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Twitter Brand Advertising
May, 6 2014 / Social

Mums Look For Info On Twitter, Not Jokes

Two-thirds of mothers find it useful to be able to connect with brands on...
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June, 18 2013 / Social

Mums More Addicted To Facebook Than Average Online Users

I came across a report revealing some quite interesting facts: mothers in the...
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Social Media channel advertising users
June, 28 2013 / Social

Nearly 25% Of Employees Banned From Using Social Media At Work

I was surprised to read recently that, despite the exploding interest in social...
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Multichannel Advertising eCommerce
October, 28 2014 / Digital

New EE TV Service To Be Launched In The UK

The giant telecoms company EE recently announced plans to launch a TV service...
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Facebook social user
July, 22 2014 / Social

New Facebook App Aims To Attract Teens To The Site

Facebook has been experiencing a decrease in users from the younger demographic...
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Mum Shop Online Consumers
March, 26 2014 / Brand

New Mums Are A Valuable Target Group For Brands

In the UK, 82% of mums with children aged under five go online more than once a...
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Baby boomer consumer generation
May, 21 2013 / Digital Social Web

New Online Tool Deciphers Tweets To Reveal Age And Gender

A recent article gives details about an online program developed by a team of...
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Outdoor Out of Home Advertising
April, 27 2015 / Brand

New Report Shows Advertisers Are To Increase Budgets

A new report from IPA Bellwether has shown that advertisers are looking to...
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Digital TV Advertising Media Channel
April, 17 2015 / Digital

New research reveals Half of all UK ad spend now on Digital Media

By Ian Young, Media Manager at The Agency Recent research from eMarketer...
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eCommerce AUK Web
April, 2 2014 / Digital Web

New Retail Era Begins As Shoppers Move Online

The rapid uptake of mobile and the increasing influence of social networks are...
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Facebook social user
November, 5 2014 / Social

New Rooms App On Facebook Acts As Anonymous Forum

According to a recent news report on Brand Republic, the social media site...
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September, 9 2014 / Social

New Study Analyses Users’ Emotional Responses To Content Shared On Different Social Sites

A recent study from Fractl and Buzzsumo has found that users' emotional...
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Twitter social commerce
July, 25 2014 / Social

New Twitter Tool Helps Marketers Generate Real-Time Content

In a bid to help companies and marketing departments make the most of "everyday...
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Multichannel Integrated Advertising
July, 11 2014 / Brand

Newspapers And Digital News As Popular As Each Other, Ofcom Finds

Accessing mobile apps and news on the web has, for the first time, caught up...
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April, 7 2014 / Social

Nielsen Study Explains Why UK Consumers Follow Brands On Twitter

Many UK users of micro-blogging and networking site Twitter choose to follow...
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Esther-McMorris-Nine-Feet-Tall
June, 5 2014 / AUK News

Nine Feet Tall Set Their Sites On AgencyUK

Bath-based business consultancy firm Nine Feet Tall, have appointed AgencyUK as...
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Facebook social media content
June, 24 2014 / Brand

No Complaints Doesn’t Necessarily Mean Happy Customers

A recent survey by Youstice.com involving 3,000 people has revealed that...
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mum marketing audience
August, 14 2013 / Brand

No More Bombarding New Mothers With Marketing Material

Health regulators in the UK are planning to tighten control over firms'...
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Casino Gaming Slots Brand Online
November, 26 2013 / Brand

Number Of Gambling TV Ads Soars Sixfold Since 2007

A new report from media watchdog Ofcom which examines the state of the...
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Social Instagram channel content
May, 18 2015 / Web

One Fifth Of Installed Apps Are Forgotten About

A recent study from the search engine giant Google has revealed that Britain's...
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eCommerce AUK Web
June, 10 2014 / Digital

Online Consumer Spending Is Growing At 11% Annually

Online spending accounts for 20% of all customer purchases with credit and...
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Social Media Channels
May, 2 2013 / Digital

Online Media Gaining Strong Traction In Europe

According to a recent report, consumers living on the old continent have quite...
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Online Video Streaming YouTube
January, 24 2014 / Digital

Online Performance Marketing Adds £14Bn To Advertiser Revenue In 2013

Last year, affiliate marketing and lead generation added £14 billion to the...
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Male Shopper Consumers eCommerce
August, 21 2014 / Digital

Online Shopping Figures Boosted By Superfast Broadband

Recent data published by both The Telegraph and The Drum suggest that the wider...
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Male Shopper Consumers eCommerce
December, 8 2014 / Digital

Online Shopping To Become More Personalised Thanks To ‘Swipe-To-Like’ Features

The future of online shopping looks set to become even more personalised thanks...
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ecommerce website consumer spending
December, 23 2013 / Brand Digital

Online Spending Hits £10bn in November

Christmas shopping fever seems to have struck British consumers earlier this...
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Digital TV Advertising Media Channel
August, 20 2014 / Digital

Online TV Revenue In UK Grew 41% In 2013, Subscriptions By 71%

Online TV revenue in the UK increased by 41% and reached £364 million last...
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Email marketing
May, 14 2014 / Brand

Only 29% Of People Likely To Opt In For Marketing Messages

New EU data protection laws that come into effect next year will require...
Read more
Global Advertising Financial Service FS Advertising Media
August, 11 2014 / Brand

ONS Reveals Online Sales Are Up On Last Year

The Office for National Statistics (ONS) recently released figures showing that...
Read more
Outdoor Out of Home Advertising
April, 5 2013 / Digital

Outdoor Ads Stimulate Responses In Europe

Out-of-home commercials are increasingly driving European consumers to go...
Read more
AUK on smartphone brand consumers
September, 26 2011 / Digital Web

Over 30% of mums buy a Smartphone after they give birth

I saw an interesting report today claiming that British mums have less time for...
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AUK on smartphone brand consumers
April, 11 2014 / Web

Over 50% Of Marketing Emails Opened Via Smartphone

More than 50% of businesses in Britain report that their email marketing...
Read more
AUK Advertising
December, 15 2014 / Digital

Over 50% Of Online Display Ads Go Unseen By Consumers

A recent study from the search engine giant Google has found that 56.1% of all...
Read more
Integrated online retail channels ecommerce
January, 7 2013 / Digital

Over 50%of E-retailers Record Higher Sales In 2012

This morning The Drum have published a the results of a recent survey, which...
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October, 9 2014 / Social

Over 90% Of Marketers To Invest Heavily In Facebook This Christmas

According to a recent infographic from Offerpop, 92% of surveyed marketers are...
Read more
Millennial mobile social app
August, 7 2014 / Digital

Over Two-Thirds Of 18-24 Year Olds Don’t Mind Sharing Data

According to recent data pulled from a study conducted by Webtrends, over...
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Traveller brand travel tourism
September, 27 2013 / Brand

Performance Marketing Sites – Top Assistant To Travellers

I read an interesting article recently which revealed that...
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March, 11 2014 / Brand

Personalisation Key To Customer Loyalty

Personalisation is now believed to be essential for more than nine out of ten...
Read more
Gooch Housego appoint AgencyUK
May, 20 2014 / AUK News

Photonic Technology leaders Gooch & Housego declares partnership with AgencyUK

Leading photonic technology manufacturer Gooch & Housego have appointed...
Read more
Christmas Online Retail eCommerce Consumer
November, 27 2013 / Brand

Physical Retail This Christmas Less About Discounts More About Variety

New research from mobile advertising network BuzzCity shows that this Christmas...
Read more
Pinterest Social Media Advertising
November, 20 2014 / Social

Pinterest Ads Not To Be Introduced To The UK Just Yet

It was recently announced that social media picture-sharing site Pinterest is...
Read more
kids mobile channel advertising content
April, 8 2015 / Digital

Political Marketing Needs To Step Up To Engage A Younger Demographic

Considering the imminent general election, there has been a lot of research...
Read more
December, 22 2014 / Brand

Predicted Global Media Advertising To Change Dramatically By 2017

Recent data gathered by ZenithOptimedia shows that the global media advertising...
Read more
Natwest banking brand
July, 9 2014 / Digital

Programmatic On The Rise With A Market Share Of 28%

Programmatic ad buying accounted for 28% of the display advertising market in...
Read more
Mobile App for learner drivers
September, 1 2014 / Web

Push Notifications Only Used By 20% Of Marketers

The recent Cross Channel Marketing Report by Econsultancy revealed that only...
Read more
QR Codes Mobile App Promotions Retail
June, 3 2014 / Digital

QR Codes Are Dead, What’s Next?

Econsultancy author Christopher Ratcliff believes there are many reasons why QR...
Read more
Social Retail eCommerce Digital Shopper
April, 15 2014 / Social

Real-Time Marketing No Longer Just A Social Media Strategy

In the past, real-time marketing strategies were considered to be part of wider...
Read more
Social Instagram channel content
September, 4 2014 / Social

Real-Time Performance Ad Data Now Offered By Instagram

In a bid to expand upon its advertising offerings, Instagram is looking to...
Read more
Facebook social media mum consumer
March, 18 2014 / Social

Reasons Why Your Facebook Posts May Go Unnoticed

Data from Social@Ogilvy recently revealed that the average reach of organic...
Read more
AgencyUK on Social Trending
February, 6 2013 / Digital

Regulator Tightens Control Over Online Behavioural Advertising

The Advertising Standards Authority (ASA) is implementing a raft of new rules...
Read more
Food and drink social media channel instagram
April, 15 2013 / Brand Social

Restaurant Brands Most Mentioned Industry Sector On Social Media

New research shows that in just six months, the largest 100 global brands were...
Read more
December, 9 2013 / Digital

Retailers To Deliver Richer And More Personalised Shopping Experiences In 2014

In an attempt to help e-retailers better prepare their campaigns for 2014,...
Read more
Mobile Search engine optimisation
July, 1 2013 / Digital

Search Advertising To Attract Over 50% Of Digital Ad Investment By 2016

Marketing magazine has revealed that by 2016, search advertising will attract...
Read more
Supermarket FMCG Consumer
November, 10 2014 / Brand

Seasonal Marketing & Tackling Consumer Behavioural Changes

With Christmas fast approaching, it is now more important than ever for...
Read more
Professional services marketing online digital strategy
August, 12 2013 / Brand

Services Firms See Most Substantial Growth In Global Ad Spend

Global brands' spending on advertising has seen humble growth so far this year,...
Read more
UK Shoppers Consumer trends
March, 27 2013 / Brand

Shoppers Return To The High Street In February

Consumers returned to the high street in February to find a wider variety of...
Read more
Grey market tech mobile app old people
May, 30 2013 / Digital

Silver Surfers In Europe Now Spend More Time Online

Europeans in the 55-plus age group are emerging as a generation who are staying...
Read more
Millennial target audience
November, 11 2014 / Brand

Sky Invests £4.3 Million In YouTube To Attract Millennials

The international, multi-media company BSkyB recently invested £4.3 million in...
Read more
Augmented reality advertising media
February, 13 2014 / Brand

Smaller Businesses Still Shy Away From Advertising

Despite evidence that advertisements from smaller firms deliver better results...
Read more
Millennial mobile social app
November, 18 2014 / Digital

Smartphones Most-Used Device For Product Info By 16-34 Year Olds

A recent piece of research conducted by the Internet Advertising Bureau (IAB)...
Read more
mobile video Social Media Influencer
October, 2 2014 / Social

SMBs Invest More On Social Media Than Other Channels

Small and medium businesses (SMBs) are investing more on social media marketing...
Read more
Snapchat app social user experience
October, 27 2014 / Social

Snapchat To Feature Ads In The Near Future

The co-founder and chief executive of photo-sharing app Snapchat has announced...
Read more
Outdoor Out of Home Advertising
September, 30 2014 / Social

Social Media Ad Spend In The UK To Increase By 50% In 2020

According to a recent piece of industry research from eMarketer, social media...
Read more
Cup final sport fan engagement marketing
July, 30 2014 / Social

Social Media Channels Record Highest Ever Engagement Levels During World Cup Final

Social media sites Twitter and Facebook recorded huge levels of engagement...
Read more
Food and drink social media channel instagram
May, 29 2014 / Social

Social Media Customer Service Trends: What To Look Out For

Social customer services are changing alongside the social networks themselves....
Read more
Facebook social media content
November, 19 2013 / Social

Social Media Now Used By Over 80% Of UK Charities

According to a recent report from fundraising software provider Blackbaud I...
Read more
January, 31 2013 / Social

Social Media Provides Strong Engagement Opportunities For Credit Card Holders

Issuers of credit cards have been forced to search for alternative channels to...
Read more
AUK on Social Media Marketing
May, 10 2013 / Social

Social Media Reaches 64% with UK Adults

The number of UK adults having a social media profile was higher in 2012...
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Social Retail eCommerce Digital Shopper
March, 12 2013 / Social

Social Media Set To Shape The Future Of The Retail Industry

Consumers are increasingly embracing online shopping and currently 85% of...
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AUK on Social Media Marketing
September, 6 2013 / Social

Social Media Users Happy To Share Funny Content

Marketers betting on interesting and funny content are the most likely to see...
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Social Media Content Channels
March, 8 2013 / Social

Social Media Users Take Advantage Of Promotions More Often

About one in eight people active on social networking sites take advantage of...
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Social Media Channels
November, 14 2014 / Social

Social Network Ask.fm To Increase Site Safety

The social network site Ask.fm is delivering on a promise to increase security...
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Twitter social commerce
June, 22 2015 / Social

Social Network Twitter Expands Its Character Limit

The social media giant Twitter - famed for the limited number of characters...
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Social Media Marketing
April, 23 2013 / Social

Some Words About Social Gifting And Its Huge Growth Potential

Marketers are broadly cognizant of the various tactics they could deploy to...
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April, 29 2014 / AUK News Web

South West Marketing Firm AgencyUK Bring Home UK’s Top Industry Accolade With RAR Awards Grand Prix Win

Last week saw the 2014 Recommended Agency Register (RAR) Awards celebrate their...
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Supermarket branding
May, 5 2014 / Brand

Store Ambience More Important Than Location And Service, Study Shows

The ambience of a store is more important for UK shoppers than the location, a...
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Millennial mobile social app
May, 11 2015 / Creative Web

Students Currently Have Little Brand Affection

According to a recent piece of research from The Student Room, as reported on...
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Data marketing Kindle and Amazon
August, 2 2013 / Digital

Tablets Drive Growth In Retail Search Volumes

The UK online retail industry is receiving a huge boost from tablet devices as...
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Mobile ecommerce security
May, 28 2013 / Digital

Tablets Foster TV Consumption According To BBC Study

People use tablets chiefly to view published content or browse the Internet and...
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Insider Magazine AgencyUK
October, 3 2013 / AUK News

Tales Of The Riverbank: Feature By Insider Magazine | Annesley Reports

Bath is being re-imagined as a city that embraces the river at its heart, while...
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Millennial mobile social app
June, 6 2014 / Brand

Targeted Upselling & Persuasion Key To Personalisation

Digital technology has spurred a number of radical trends that have changed the...
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July, 3 2015 / AUK News

The Bath Future Talent Programme launches

12 rising stars from Bath companies started their leadership development...
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Mobile Advertising Influencer
October, 21 2014 / Digital

The Cult Apps Used By Youths

Recently released statistics from app analytics firm Flurry have revealed the...
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Augmented reality advertising media
September, 16 2014 / Social

The Future Of Social Shopping

The original theory behind online shopping and social e-commerce was that...
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AUK Iridium Insights Brand
August, 13 2014 / Web

The Future Of The Internet Of Things

Marketers and industry professionals alike are starting to take advantage of...
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July, 27 2015 / Creative Web

The golden age of content – does yours match up?

It seems that we're living in a 'golden age' of most things at the moment - the...
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December, 9 2015 / Creative Social

The Top 5 Christmas TV Campaigns for 2015

A brand’s Christmas marketing campaign is often the crucial event in a...
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Social Media Beauty Products Retail
January, 21 2014 / Social

Things To Know About The World’s Top Social Media Networks In 2014

In an aim to help marketers better prepare their strategies this year, Business...
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Branded Websites
December, 2 2014 / Web

Three Billion People Will Have Web Access By 2018

A staggering three billion people will have access to the Internet by 2018,...
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AUK Chat app software
June, 13 2014 / Digital

Three Overestimated Mobile Marketing Fads

Mobile marketing is a rapidly developing segment of the industry, so it is only...
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Twitter Brand Advertising
June, 17 2013 / Social

Tips For Making The Most Out Of Twitter

The element of Twitter marketers like the most is that it gives them the...
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Facebook social media mum consumer
March, 25 2013 / Social

Tips To Boost Facebook Page Visibility With Graph Search

Facebook recently introduced its new tool, Graph Search, which gives users a...
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Christmas retail advertising
December, 19 2013 / AUK News Brand

Top Christmas Campaigns From Around The World

In a spontaneous celebration of creativity we've trawled books, magazine's and...
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June, 1 2016 / Social

Top Gear & social TV: how much say does the Twitter critic have?

Bank holiday Monday saw the hotly anticipated reboot of BBC’s Top Gear. The...
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Email marketing
March, 23 2015 / Digital

Top Marketing Strategies For Improving Email Reach & Engagement

Over 260 members of the Direct Marketing Association (DMA) were questioned...
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Search Marketing Survey
June, 7 2013 / Digital Web

Top Tips To A High Search Result Ranking

An interesting article from Thomas Vollrath, CEO of 123-reg's parent company...
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Social Media Marketing
February, 26 2014 / Social

Trends That Will Shape Social Media Marketing In 2015

The social media world has experienced a number of changes throughout its...
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TV Advertising Spend
November, 29 2013 / Brand

TV Ads 36% More Effective When Combined With Twitter

Brands advertising via both TV ads and Twitter enjoy a greater message...
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TV channel consumer media
August, 6 2013 / Brand

TV Still Attracts The Bulk Of Global Ad Spend

Nielsen's Global Adview Pulse survey looked at the volume of investments...
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TV Advertising Spend
February, 25 2014 / Digital

TV Still Britain’s Go-To Device For Programme Viewing

The latest UK viewing figures from Thinkbox, the marketing body for commercial...
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Digital TV Advertising Media Channel
September, 5 2013 / Brand

TV Still Britons Most Preferred Advertising Platform

It didn't come as a surprise to find that TV is still the advertising medium...
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Social Media Marketing
May, 2 2014 / Social

TV Viewers Log Into Social Media Sites To Discuss Shows

The relationship between TV and social media is continuously evolving as more...
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Facebook social media mum consumer
December, 10 2014 / Social

Twitter & Facebook’s Terms & Conditions Are Too Complex, Say MPs

The Science and Technology Committee has deemed terms and conditions on social...
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Twitter Brand Advertising
May, 21 2014 / Social

Twitter Introduces New Tool With Language Targeting

Twitter has made it possible for advertisers to improve targeting by...
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Twitter Brand Advertising
May, 8 2013 / Digital

Twitter Is The Fastest Growing Social Platform Globally

On a global scale, Twitter was the fastest-growing social networking site...
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Twitter Brand Advertising
January, 23 2015 / Social

Twitter To Focus On Video Use In 2015

The social media platform Twitter is due to increase its focus on the use of...
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Twitter Brand Advertising
August, 14 2014 / Social

Twitter User Base Grows While Profits Drop

In its recent report on its financial results, Twitter revealed that it made an...
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AUK on Social Media Marketing
September, 12 2014 / Social

Twitter, Facebook & Instagram Launch Analytics Tools

Three major social media sites have recently launched analytics tools, allowing...
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Twitter Brand Advertising
February, 20 2013 / Social

Twitter’s Mobile Users More Active And Follow More Brands

Twitter's 'primary mobile users' are 157% more likely to log on to the platform...
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Social Retail eCommerce Digital Shopper
March, 17 2014 / Digital

Two-Thirds Of Global Firms Distrust Their Own Digital Strategy

Digitally-inspired marketing strategies are now being increasingly adopted by...
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AgencyUK on parent trends to Facebook ads
January, 23 2013 / Social

Two-Thirds Of UK Internet Users Now On Facebook

It was interesting to read that Internet users in the UK have become ardent...
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Outdoor Out of Home Advertising
November, 5 2013 / Brand

UK Ad Spend Predictions Revised To 3.3% To Reflect Strong Growth

There has been a revised forecast for UK advertising spend in 2013 and 2014....
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London Recruitment Brand AUK
June, 10 2013 / Digital

UK Ad Spend To Grow 4.4% A Year By 2017

By 2017 the UK advertising industry is tipped to become the country's fastest...
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Outdoor Out of Home Advertising
October, 15 2013 / Digital

UK Ad Spend To Grow 5% in 2014

The advertising sector in the United Kingdom will see a 5% increase next year,...
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UK Advertising Tech Market
July, 18 2014 / Brand

UK Adspend Set To Increase By 6% In 2018

Overall advertising spend in the UK has been estimated to increase by 6% this...
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Outdoor Out of Home Advertising
July, 11 2013 / Brand

UK Advertising Maintains Healthy Growth

The UK advertising market has maintained adequate growth in the first quarter...
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Outdoor Out of Home Advertising
January, 14 2014 / Brand

UK Advertising Spend Grows 5.3% In Q3

The latest quarterly Expenditure report from the Advertising Association and...
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Twitter social commerce
April, 9 2014 / Social

UK Brands Do Not Communicate Effectively Through Twitter

Despite organisations' continuing to flock to social media in order to...
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November, 28 2014 / Digital

UK Christmas Shoppers To Be Cautious With Money This Season

It seems that this Christmas shoppers in the UK are predicted to keep a tight...
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European Consumer Advertising
October, 30 2014 / Digital

UK Consumers Do More Online Shopping Than Other Europeans

A recent survey from Hermes, called the 'Parcel Deliveries Usage and Attitude...
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Social Media Marketing
May, 31 2013 / Social

UK Consumers More Willing To Pay To Access Content

The number of Britons willing to pay to get high-quality content online is...
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eCommerce AgencyUK launch
March, 27 2014 / Digital

UK E-Commerce Sales To Grow By 16% In 2015

The UK e-commerce market is poised for growth of 16% this year, which will push...
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Christmas Retail advertising consumers ecommerce
October, 24 2014 / Web

UK E-Commerce Sector Can Expect Strong Christmas Performance

The latest IMRG MetaPack Delivery Index has shown that the UK e-commerce sector...
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Augmented reality advertising media
December, 2 2013 / Brand

UK Firms To Boost Digital Ad Spend To £13.9Bn This Year

According to the latest report from GroupM released this week, UK companies...
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Multichannel Integrated Advertising
January, 30 2013 / Brand

UK Firms To Spend 3.1% More On Advertising In 2013 Said Warc/AA

UK businesses are forecast to raise their advertising spend by 3.1% to £17.2...
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Mums Consumer
May, 1 2014 / Brand

UK Marketers Need To Change Their Attitude Toward Mums

Brands need to change their attitudes towards UK mums, because they often...
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Mum Consumer Shopping
September, 9 2013 / Social

UK Mothers Are Top Users Of Social Networks

Women spend more time on social networks than men, but especially those with...
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ecommerce website consumer spending
October, 4 2013 / Digital

UK Online Shoppers Seek Convenience And Flexibility

According to new research I came across the other day, 47% of shoppers in the...
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Supermarket FMCG Consumer
April, 8 2013 / Brand

UK Retailers Record Zero Sales Growth In March

UK retailers recorded flat sales volumes in the year to March, ending six...
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January, 11 2013 / Social

UK Retailers To Start Reaping The Benefits Of Facebook In 2013

Venda, the SaaS provider of on-demand e-commerce has reported that UK retailers...
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Christmas Retail advertising consumers ecommerce
October, 1 2013 / Digital

UK Shoppers Getting Ready For A Mobile Christmas

With Christmas not that far away, market researchers are already rushing to...
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TV Advertising Spend
April, 12 2013 / Social

UK TV Watchers Unlikely To Discuss Shows On Social Media

Nowadays, nobody questions the strong impact of social media on communication...
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Social Media Content Channels
March, 9 2015 / Social

US Companies Ahead Of UK In Terms Of Social Engagement

Recent research from Ivestis has found that UK companies are falling behind...
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Millennial mobile social app
May, 15 2014 / Brand

Use Nostalgia To Target Young Consumers

It may seem strange to think that young consumers are affected by nostalgia,...
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ecommerce shopper retail marketiong mobile app
January, 26 2015 / Digital

Use Of Shopping Apps Increases 174% Year-On-Year

A new piece of research from Flurry Analytics has found that the use of apps in...
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mobile video Social Media Influencer
June, 9 2014 /